Growth Nation is a marketing solutions firm founded in 2001 with global headquarters at SkySong in Scottsdale that delivers growth to emerging and medium-sized companies. Our focus is on creating sales, brand and value growth.
We grow our clients through a thoughtful mix of marketing and sales strategy, planning and implementation. Team members at Growth Nation are creative, experienced and well-balanced business advisors. We’re not fixed on any particular type of marketing or sales tool, and so we’re totally open to all the possibilities for achieving growth.
At Growth Nation we address three major issues that emerging companies face in their marketing. Addressing these three issues helps create our unique value proposition for clients looking to grow.
1. We Connect Marketing to the Business: We found that marketing strategies and plans can be an island within the business because it takes considerable knowledge and experience to work comprehensively with sales, finance and the rest of the business.
In addition far too many marketers are limited in the scope of work they can help with. They can do a website but not publicity. They might know social media but they can’t pull together a new product launch plan. They can do a direct mail campaign but they couldn’t pull off a special event or design a logo. Few marketers can integrate sales with marketing or become a trusted business adviser.
The team at Growth Nation changes all that. We connect all the marketing initiatives to business goals and what makes the most sense for your particular business. In addition we totally care – and share the owner’s passion for the value they’re creating in the marketplace. Great businesses do change the world! That’s definitely something to get excited about., and that’s part of the business connection that we bring to our work.
We deeply learn your business – even if it’s complicated – and we’re able to recommend and implement specific marketing and growth services that are ‘just right’ for you and your target clients. We pull that together in a way that prioritizes whatever it takes to grow, and then we deliver precisely what is needed. Finally we measure results and make ongoing recommendations.
At Growth Nation we consider good marketing to be more than just a shiny new logo, Twitter account or press release. It’s deciding first what to do, prioritizing it, integrating the effort with the rest of the business, executing and then continuously improving. It’s about business growth, not marketing – and that’s the first premise from which we start. When we’ve presented the marketing to you in a business case that you can easily grasp and make decisions on, we’ve done our job.
2. We Provide All Marketing Services: Growth opportunities for our clients are complex otherwise they would have solved their growth issues long ago.We’re experienced in all aspects of marketing including how to best integrate each marketing initiative with other activities within the business. We know how to root out opportunities, develop strategies and plans that make sense through a business filter, and then execute within the organization, understanding how all the parts must work together.
Growth Nation will then bring in the specific specialized skill to get the job done. But we don’t start with the tool – we start with the problem and solution. The best growth starts with all the options on the table, and that’s another reason why we become trusted advisers rather than just ‘a web lady’, ‘a design guy’ or any of the other pieces of the total solution. We provide you all the marketing solutions to grow! We also bring sales services to you, and integrate those with marketing to optimize success.
3. We Are Both Strategic and Tactical Another observation we’ve had over the years is that marketing people tend to be either more strategic or more tactical, and attempting to do both can sometimes be a challenge. That issue is overcome in larger companies by throwing multiple people at it, for instance, having a strategic mind working on a strategy and then turning it over to a team of tactical marketers. Emerging companies don’t have the luxury of hiring a full-time marketing person for each piece.
Our target clients value the ability by Growth Nation to bring strategic value and tactical results at a fraction of the cost it would take if they had decided to hire all the resources.
At Growth Nation we start each engagement with our strategic brand positioning and marketing planning process that has been fine-tuned over the past two decades to be the best there is. It’s 100% successful at identifying precisely the right winning strategies along with the prioritized actions it will take for the company to grow profitably. And since we won’t allow a strategy to go unexecuted, we help deliver the results with clients because there’s almost nothing worse than a great plan that isn’t properly executed. Our end product is never a piece a paper with a documented strategy. Our goal is always to get growth done.
Growth Process
Growth Nation strives to be the best at providing creative and practical strategies, plans and implementation for clients looking to get to their next growth level. Learn more…
How We Differ
By truly understanding your business, being comprehensive in our marketing skills and having both strategic and tactical marketing skills, we stand out to our clients in a good way. Learn more…
Testimonials
Our clients have said some pretty nice things about us. We’re pleased to have created over $1 billion of new revenue using the Growth Nation growth process. Learn more…
Our Partners
Growth Nation has since 2001 developed a team of talented marketing, sales and business professionals who understand that good marketing is all about business growth. Learn more…
Community
Growth Nation is committed to the sustainable growth of all the communities we serve. We are dedicated global citizens who value diversity and making the world a better place. Learn more…
Management
As we’re growing, we’re integrating talented people more formally into our management process. Learn more…
Join Us
If you are an emerging company business owner looking to grow successfully, come to Growth Nation. Learn more…