Act now on putting a plan together for 2014. Pull in your marketing, sales and operations teams to help. We can help, too! The main thing is to do it! Lay out 2014 in terms of milestones and measurable outcomes. If you had a plan with measurable outcomes for 2013, you’ll want to check on that and see how you did first as inspiration or motivation – to get ‘er done even better in 2014.
With a plan in marketing, sales and growth plan in hand, determine how it will be done – with internal and external resources. Who is accountable for what, and what measurements will you use week-by-week and month-by-month to stay on track? How you will manage the plan should be understood before you start the year.
My heart bleeds nearly every day to see business owners not taking the steps they need to take to grow most effectively. They waste money, time and energy on initiatives doomed to failure. The best of them get it eventually, but sometimes it takes way too long to take the right steps.
Don’t let the holidays distract you from the most important thing you can do. Plan – do – check – act … over and over with your marketing, sales and operations. Be ready to start the new year, and grow.
Beyond the basics, today’s marketing technologies present new opportunities that didn’t exist last year. How are you weaving those new technologies into your plan? Are you continually becoming more mobile, global and unstoppable???
Grow locally, grow globally and grow, period.
Happy end to 2013, and on to an even better 2014!
Doug Bruhnke, Founder/CEO of Growth Nation