Marketing Solutions To Grow™
Animals living in the desert southwestern U.S. provide a wonderful model for business owners and CEO's as they connect business mission to day-to-day execution for their business. Having lived here now for 10 years in the far north Valley, animals like coyotes, javelina, bobcats, road runners and desert quail are prevalent. Coyotes are particularly … [Read more...]
Who loves 'ya baby? It's relatively easy to target your best business customers. It's a lot harder saying no to prospective customers who may not be in your sweet spot. Effective targeting means SAYING NO - and that's a hard thing for many in business to do, especially when it comes to turning away business. The first 'easy' step is to know who … [Read more...]
New event: AZ Accelerate 2012 Networking May 14th, 6am - 8pm at Scottsdale Ferrari (6825 E McDowell) Seminar May 15th, 8am - 12 noon at SkySong (1475 N Scottsdale Road) We're a strong believer in the ability of American businesses to survive and thrive. It's in America's DNA - we will find a way to succeed. What's more emblematic of that … [Read more...]
"That's the best business management system I've ever seen" - Jack Welch. Those are strong words from a business legend. That's how Jack Welch described what he saw from Lee Benson when they met for over 8 hours to discuss the systems that he's put into place at Able Engineering, 2011 International Company of the Year in Arizona. Those of us exposed … [Read more...]
This week Growth Nation sponsored the visit by Vice President Hon. Joseph M. Boikai of Liberia to Phoenix, Arizona. I was impressed by his words, deeds and delegation dedicated to business progress. Many thanks to Dr. Robert G. Sherman and Dr. Innocent Abiaka of AMI Consultants for hosting and arranging this important trade mission to Arizona. There … [Read more...]
This week it's been refreshing to work with some international clients who are not burdened by a lot of the U.S. business' tendency of planning, planning, planning. Don't get me wrong - the team at Growth Nation believes in planning. And many U.S. business owners have built their companies for speed. And lots of international companies plan too much. … [Read more...]
You might ask what arguing has to do with marketing, sales and global growth. Everything! How do you better get people engaged in your offering, and to buy more? It's all about creating your most compelling case that creates a win-win. One of the my all-time favorite books on this topic is "How to Argue and Win Everytime" by Jerry Spence. It is … [Read more...]
An important issue we often run into working with companies as they look to grow is an attempt by some CEO's to piecemeal growth solutions together. It's just so hard to make that work - a website from vendor A, a brochure done inside, social media by vender B, publicity by vendor C, etc. It's hard enough to execute growth from a good strategy, but … [Read more...]
A favorite CEO to work with over the years is Jerry Mills of B2BCFO. He has been generous in his thanks for our branding years ago that established a strong messaging and tagline for the firm: "Cash. We Help You Get It". The fun in that tagline is the focus on cash - which CEO's really care about - and the double meaning - that their professionals not … [Read more...]
Especially now that Mitt Romney is running as a candidate for President of the U.S., there is heightened scrutiny of the Salt Lake 2002 Olympics. This post has nothing to do with politics - it's all about the marketing that happened around the Olympics in those days. The Salt Lake Olympics faced a bribery scandal in 2001, and the Games were in disarray … [Read more...]