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Global Chamber Helps You Grow Globally


Seek growth in 2017! 99% of new business opportunities are outside your metro area. If you're in the U.S., 85% of new business opportunities in the next 5 years are outside the US. Think and grow globally! We recommend that you join Global Chamber®. It's the only organization in the world with the mission to help executives grow their business … [Read more...]

How to Create New Marketing Materials


This morning Seth Godin is talking about questions to ask when designing marketing materials. As usual he's spot on... read more here. The normal tendency is to spill it all out on the paper or whatever media you're using. Tell the whole story in a few square inches or less. Resist! The goal is gather interest and move things along. That's … [Read more...]

It Takes a Village to Grow Locally, Globally


The biggest challenges I've found by companies looking to grow is that they 1) fail to create a solid, prioritized plan and even more 2) struggle with execution. Marketing often gets the short straw - because you have to pay taxes, sell and do the day to day things to keep the company company. Marketing seems optional. It's not. In fact it's … [Read more...]

Warming Up the Introduction


This morning on my morning walk I saw a woman and a puppy coming toward me. The puppy spotted me and stopped. She tried to pull his leash, but to no avail. They were 100 feet from me, but he stood, wary, poised, and stopped. She ended up picking him up and carrying him around me. He didn't bark - he just looked at me calmly. It made me think of … [Read more...]

Marketing and Your Customer Service


How you deliver customer service influences your marketing. With poor service, there are cover-ups that poor service companies use to minimize the damage. With great service, it makes life easier for the marketer to have champions in social media and everywhere. Let's start with a poor service example: Dollar Rent A Car. If a recent experience … [Read more...]

Is Marketing Inherently Evil?


We sometimes joke about how good marketing can 'trick' people to do things against their intended will. One of my favorite examples is the marketing of Jif peanut butter... 'Choosy Mother's Chose Jiff'... which of course means that if you don't choose Jif, you must be a bad mother/father. Conversely that mother or father who buys Jif must be a … [Read more...]

For Marketing, Take Action

A red button with the words "Take action" on it

It's good to plan marketing. Get ducks in a row by having a solid positioning and growth plan. We typically do that in 30 or 60 days. Time is required. But don't overdo it. Take action. There is no substitute. And that also means that once you've got the ball rolling, follow-up quickly. Move things forward without delay. Get it done. Keep … [Read more...]

Reminder: Start with Why


It's a useful reminder as we start the year to "Start with Why" in your marketing. Simon Sinek's popular book and TED talk focus on the "golden circle" that for the best companies and leaders starts with 'why' - why do we do things, why are we here, and why are we in business? Hint: it's not to make money. Fundamentally Simon's point is that … [Read more...]

Execute Marketing to Grow


It's one thing to put together a killer marketing strategy and plan, and entirely a different thing to EXECUTE it. You know what I'm talking about! Execution requires lots of discussions on details about who is doing what, how are things going, and tracking progress - planning, doing, checking, acting - and responding along the way. It's … [Read more...]

Tips on Vetting Referrals


It's perfectly understandable that when I searched this morning in google for 'tips on vetting referrals', it came back with 'tips on getting referrals'. It assumed that I must be searching for that. Most people want to GET referrals, not VET them, and that's a problem. One way to get more referrals is to be better at vetting them. That means … [Read more...]

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