Marketing Solutions To Grow™
Look no further than the sky above to find a global social media success story that you can tap into for your own business. Germany-based but global air carrier Lufthansa Group is on a roll with social media that is a model for any business looking to be more successful with their marketing. Lufthansa has over 50,000 employees, serves over 250 … [Read more...]
Most businesses struggle with social media. Typical challenges include deciding which sites to use, staying on brand and being consistent. Part of the issue is that businesses often try to bite off too much. We hear from social media gurus about 'building a community', and that's a great goal, but how realistic is it for most businesses? We think it … [Read more...]
It's easy to make a list of all the marketing initiatives that you could be doing. It's a LONG list - from the web, to social media, publicity, advertising, referral programs, events, new market entry, new products and services, et al. That's not hard - but selecting which of them to do, designing precisely what to do with each initiative and then executing … [Read more...]
We've developed the "Target First" growth process at Growth Nation over the last decade and have used it successfully with over 100 businesses, with 100% success. Not bad, eh? Our shared goal is always to grow more rapidly. We recommend doing that by first defining brand positioning, developing a growth strategy and plan, and then executing the plan … [Read more...]
Last week I presented at an event on how to use marketing to best leverage a management commitment to sustainability. The event - Making Green by Going Green - brought together a variety of business experts around the principle of business growth while being sustainable. Thanks to The Green Chamber and SCORE for putting on the event - and for all … [Read more...]
In choosing business resources and tools to help grow your business, how should you sort through the myriad of options? There are dozens of things you could be doing, but which ones will work the best? And once you choose, how can you be assured that you'll implement successfully? Lots to think about here! Let's start with how to choose resources … [Read more...]
With the threat of a double-dip recession lurking in North America and beyond, the natural tendency by business owners may be to batten down the hatches for another tough ride. The last time we were faced with tough economic times, one of the first things to be cut by many companies was the marketing budget. Resist the temptation! One of the key learnings … [Read more...]
Keeping calm is one of those qualities that the best serial entrepreneurs that we work with are able to do. They don't panic when the going gets tough, and they don't get over-confident when things are going well. Despite that many of them can have a tendency to get too involved in the day-to-day operations of their firm. As someone who constantly … [Read more...]
It's ALL about original content. More and more your website and online materials will be judged by Google and other search engines by just how original your content is. This week the New York Times is reporting about YouTube's attempt to capitalize on this trend: YouTube boot camps! We've reported previously about wonderfully interesting and original … [Read more...]
This week Facebook got their hands caught in the cookie jar when it was revealed that they tried to convince reporters to write negative stories about their rival Google through a third party intermediary. The plan backfired when a reporter asked the third party who they were working for and they refused to answer. Facebook and the third party came … [Read more...]