Marketing Solutions To Grow™
Who loves 'ya baby? It's relatively easy to target your best business customers. It's a lot harder saying no to prospective customers who may not be in your sweet spot. Effective targeting means SAYING NO - and that's a hard thing for many in business to do, especially when it comes to turning away business. The first 'easy' step is to know who … [Read more...]
An important issue we often run into working with companies as they look to grow is an attempt by some CEO's to piecemeal growth solutions together. It's just so hard to make that work - a website from vendor A, a brochure done inside, social media by vender B, publicity by vendor C, etc. It's hard enough to execute growth from a good strategy, but … [Read more...]
A favorite CEO to work with over the years is Jerry Mills of B2BCFO. He has been generous in his thanks for our branding years ago that established a strong messaging and tagline for the firm: "Cash. We Help You Get It". The fun in that tagline is the focus on cash - which CEO's really care about - and the double meaning - that their professionals not … [Read more...]
Especially now that Mitt Romney is running as a candidate for President of the U.S., there is heightened scrutiny of the Salt Lake 2002 Olympics. This post has nothing to do with politics - it's all about the marketing that happened around the Olympics in those days. The Salt Lake Olympics faced a bribery scandal in 2001, and the Games were in disarray … [Read more...]
Using an enemy in your marketing can be an effective strategy. The 'small car' versus the 'big car' (read: dumb) concept has been going on for decades. the most successful ad of all time according to surveys was the Volkswagen Beetle in the 1960's, railing against what everyone else was doing - "big". That theme has been stolen over and over again in … [Read more...]
Already this year we've run into some business owners who need funding but who haven't yet been willing to invest the time and money up front on their pitch. Pretty ironic, isn't it? Asking for an investor to lay their hard-earned money on the line to invest in a business when the business isn't willing to invest in themselves? You know the typical … [Read more...]
Look no further than the sky above to find a global social media success story that you can tap into for your own business. Germany-based but global air carrier Lufthansa Group is on a roll with social media that is a model for any business looking to be more successful with their marketing. Lufthansa has over 50,000 employees, serves over 250 … [Read more...]
Most businesses struggle with social media. Typical challenges include deciding which sites to use, staying on brand and being consistent. Part of the issue is that businesses often try to bite off too much. We hear from social media gurus about 'building a community', and that's a great goal, but how realistic is it for most businesses? We think it … [Read more...]
It's easy to make a list of all the marketing initiatives that you could be doing. It's a LONG list - from the web, to social media, publicity, advertising, referral programs, events, new market entry, new products and services, et al. That's not hard - but selecting which of them to do, designing precisely what to do with each initiative and then executing … [Read more...]
We've developed the "Target First" growth process at Growth Nation over the last decade and have used it successfully with over 100 businesses, with 100% success. Our goal is always to grow our clients more rapidly. We do that by first defining brand positioning, developing a growth strategy and plan, and then executing the plan to increase revenue … [Read more...]