Underfunding Marketing Makes Us Weep

people baby crying

Every day we see companies that are unfunding their marketing. That's particularly sad because we're sure that's a leading reason why companies fail.  It makes us weep, and going out of business or underperforming expectations makes entrepreneurs weep, too. Why is investing in marketing so tough to understand?  Spend a dollar, make three, ten … [Read more...]

Lon Safko, Social Media and Growth Nation 8/12

Lon Safko

Growth Nation is pleased to be hosting the one and only Lon Safko, principal at Extreme Digital Marketing and author of The Social Media Bible, in a special advanced marketing session at our global headquarters in SkySong on August 12th from 9am to noon. Lon is one of the world's top authorities on social media marketing. He's also a wonderfully … [Read more...]

What Business Can Learn from George Steinbrenner

Yankee logo

"The New York Yankees are a professional baseball team based in the borough of the Bronx, in New York City, New York...", starts Wikipedia in describing the Yankees. How's that for an understatement? Love 'em or hate 'em, they are arguably the greatest franchise in American sports. With the passing of George Steinbrenner we can take a look back … [Read more...]

Accelerating Growth in 2010

Growing in 2010

Growth is accelerating, and opportunity abounds! Yes the economy has changed – and to those who understand the changes, success will follow. It is not necessarily an easy path, and so be careful on those slippery rocks! Thank you to all the clients and partners of Growth Nation for your passion to GROW. I am continually amazed at your energy and … [Read more...]

Marketing Solutions to Grow

Growth Nation

Growth Nation was started from the perceived need that emerging companies needed access to better marketing resources at an affordable price. We felt many marketing companies just didn't get it.  They could do bits and pieces of marketing, but they couldn't grasp what it holistically takes to grow clients, and they weren't trusted business advisors. … [Read more...]

Market Effectively to Your Target Customer

Market Effectively to Your Target Client

In your marketing you can use some basic facts about people. We all want to achieve and live a good life; we all want to do what’s best for our families; we want wellness, security, and a little pleasure mixed in. At the deepest human level, we’re essentially the same. It’s the other ‘stuff’ that always seems to get in the way. Key … [Read more...]

Brand and Logo Evolution: Things Change

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An impressive blog on branding and logos comes from India and a wordpress site called RichWorks. http://richworks.in/2009/12/evolution-of-50-corporate-brand-logos/ It documents the evolution of 50 logos over the years, including how Nokia started with a big fish and now it much better reflects their current business profile. In general they … [Read more...]

51 Free Marketing Tips: #11 through 20

Thank you for your interest in the 51 free marketing tips. These were inspired by Francine Hardaway and Ed Nusbaum of Stealthmore Partners and Fast Trac. Here are the second 10 (of 51) free marketing tips for small business. These next 10 are sprinkled with foundational items that every business should do but most don't. 11. Practice the 6 P's. Be … [Read more...]

51 Free Marketing Tips for Small Business: #1 through 10

Francine Hardaway and Ed Nusbaum of Stealthmore Partners recently asked if I wouldn't mind stopping by a Fast Trac group to discuss bootstrapped marketing. I figured that this might mean 'free', and so I put together a list of 51 free marketing tips for small business that everyone seemed to have fun with, especially since the list was free, too. I … [Read more...]