Marketing Solutions To Grow™
Last week I presented at an event on how to use marketing to best leverage a management commitment to sustainability. The event - Making Green by Going Green - brought together a variety of business experts around the principle of business growth while being sustainable. Thanks to The Green Chamber and SCORE for putting on the event - and for all … [Read more...]
In choosing business resources and tools to help grow your business, how should you sort through the myriad of options? There are dozens of things you could be doing, but which ones will work the best? And once you choose, how can you be assured that you'll implement successfully? Lots to think about here! Let's start with how to choose resources … [Read more...]
With the threat of a double-dip recession lurking in North America and beyond, the natural tendency by business owners may be to batten down the hatches for another tough ride. The last time we were faced with tough economic times, one of the first things to be cut by many companies was the marketing budget. Resist the temptation! One of the key learnings … [Read more...]
Keeping calm is one of those qualities that the best serial entrepreneurs that we work with are able to do. They don't panic when the going gets tough, and they don't get over-confident when things are going well. Despite that many of them can have a tendency to get too involved in the day-to-day operations of their firm. As someone who constantly … [Read more...]
It's ALL about original content. More and more your website and online materials will be judged by Google and other search engines by just how original your content is. This week the New York Times is reporting about YouTube's attempt to capitalize on this trend: YouTube boot camps! We've reported previously about wonderfully interesting and original … [Read more...]
This week Facebook got their hands caught in the cookie jar when it was revealed that they tried to convince reporters to write negative stories about their rival Google through a third party intermediary. The plan backfired when a reporter asked the third party who they were working for and they refused to answer. Facebook and the third party came … [Read more...]
Every entrepreneur comes to the point in their personal or professional life when they’re ready to move on from their current venture. However some find that when they are at that point their business is not in a condition to sell at an optimum selling price. I was reading a blog posting by @BizTeam that described how you can keep your business … [Read more...]
The honesty, high integrity and bravery of Hamid Shojaee, CEO of Axosoft and TransferBigFiles, has been a wonder to watch these past couple weeks. If you haven't been following it, Hamid has been posting information about a potential cell phone scam by a Scottsdale-based company. Hamid and others have done research and uncovered a variety of unseemly … [Read more...]
Thank you to the group of entrepreneurs and business owners who came out to the Greater Phoenix SCORE and Growth Nation session on holistically approaching and capturing growth. This week we discussed standing apart from the crowd with great brand positioning, strategic planning, tactical planning and growth execution. It all comes together if you … [Read more...]
We're proud to announce a revised tagline for Growth Nation that more closely reflects the value we're creating for our clients: "Green, Global, Game Changing". We're transforming clients into more nimble, growing organizations that fully respect human and natural resources. We do that with holistic marketing, sales, business development and sustainability … [Read more...]