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CEO CFO COO in Social Media

life-work

If you're a C-level executive who has a footprint in social media and you're wondering what to do next, this post is for you. Social media is here to stay, and so JUMP IN, unless you're painfully introverted, independently wealthy, and/or living on a private island with no access to the world. One size does not fit all, but here are some … [Read more...]

Customer Service Excellence

amazingservice

When you choose customer service excellence in your business as a priority, it changes everything. My first memorable exposure to total devotion to customers was while I was living and working in Japan for DuPont, and the head of the TEFLON business visited for the first time. I was his host at a Japanese joint venture and soon after he arrived … [Read more...]

States Need to Grow Too

TexasLogo

There's a battle going on between U.S. states for international trade, investment and tourism. In the Western U.S., four of the leading states are California, Texas, Utah and Arizona. California and Texas are the big ones who have been around and doing it right for years, and Utah and Arizona are the upstarts. The key to a successful growth … [Read more...]

Intersection of Growth, Green and Global

winslow

Our focus is on growth because our clients want to grow. Growth is dynamic, creates jobs, profit, excitement! We obsess about global/international and green/sustainability opportunities because today much of the 'easy' growth is in those areas. That doesn't mean all growth opportunities are there, but it doesn't hurt to at least peak there once in … [Read more...]

Universal Gaps to Growth

Mind the gap

Yesterday we met with a delegation of business owners from several countries including Jordan, Lithuania, Papua New Guinea, Republic of Korea and Tunisia. Once again we can confirm that wherever business owners are in the world, there are universal opportunities and gaps. We have talked in the past about some of the gaps in this blog … [Read more...]

Grow Globally with Tone, Tenor and Talent

Fisheye Scorn - You're in Deep Trouble

We often talk about the mindset of growing your business globally, including steps you can take to create the right framework for successful execution, such as this recent post about globalization click here. In this framework 'talent' means that you and your team are smart, flexible, innovative, customer-centric, all to a higher power, because … [Read more...]

A Little Crazy Attracts Attention

crazyamy

A little crazy attracts attention. A lot of crazy can be overwhelming. This week in Arizona we were 'treated' to a lot of crazy by two people. First Jody Arias was found guilty of first degree murder and then 'Crazy Amy' of Amy's Baking Company confounded Chef Ramsey on Kitchen Nightmares, his first 'give up' after 80 tries; too crazy for Chef … [Read more...]

Ten Traits of Great International Marketers

internationalflags

Those of us who love international marketing know that there's a BIG difference between 'marketing' and 'international marketing'. Each requires an understanding of marketing tools and how to use them effectively. Because of the complexity introduced by cultural differences, international marketers require a more skills and effort to be effective … [Read more...]

Color Matters

colorpencils

This post is by Cricket Bo. Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and messaging without words. Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. Color increases brand recognition by up to 80 percent. Research has … [Read more...]

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