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Global Chamber Helps You Grow Globally

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Seek growth in 2017! 99% of new business opportunities are outside your metro area. If you're in the U.S., 85% of new business opportunities in the next 5 years are outside the US. Think and grow globally! We recommend that you join Global Chamber®. It's the only organization in the world with the mission to help executives grow their business … [Read more...]

Eric Dahl, Global Growth and Success

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Eric Dahl is a Growth Consultant with Growth Nation, offering companies the opportunity to expand their success regionally and globally. He has expertise in financial services, exporting, governance, government, theme park development, business management and international business. Eric was Chief Executive Officer of World Trade Centers … [Read more...]

How to Create New Marketing Materials

Marketing-Materials

This morning Seth Godin is talking about questions to ask when designing marketing materials. As usual he's spot on... read more here. The normal tendency is to spill it all out on the paper or whatever media you're using. Tell the whole story in a few square inches or less. Resist! The goal is gather interest and move things along. That's … [Read more...]

The Interview Is a Classic Publicity Stunt

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Thank you Kim Jung-un for making such a fuss about the movie "The Interview". We would probably never have even heard of it, noticed it or seen it... but you decided to make a fuss about it. Dude, so uncool! So now the movie review: way better than expected! Yes sophomoric, but lovable characters, some plots twists, a good mix of action and a … [Read more...]

It Takes a Village to Grow Locally, Globally

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The biggest challenges I've found by companies looking to grow is that they 1) fail to create a solid, prioritized plan and even more 2) struggle with execution. Marketing often gets the short straw - because you have to pay taxes, sell and do the day to day things to keep the company company. Marketing seems optional. It's not. In fact it's … [Read more...]

Warming Up the Introduction

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This morning on my morning walk I saw a woman and a puppy coming toward me. The puppy spotted me and stopped. She tried to pull his leash, but to no avail. They were 100 feet from me, but he stood, wary, poised, and stopped. She ended up picking him up and carrying him around me. He didn't bark - he just looked at me calmly. It made me think of … [Read more...]

Resources to Grow Globally

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How can you connect to more global business? Stephen Beschloss posed that question last year, demonstrating that the time to strike is now. The wealth shift is happening - increasingly wealth is being created more rapidly outside the United States. There are many valuable global resources in the US to connect with that can help your … [Read more...]

Prospect Acquisition: Attract, Interact and Act

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Marketing is not all that complicated. Attract prospects, interact with them in a way that fleshes out a potential relationship, and act one way or another. Of course on the way to simplicity, it's easy to get complicated. Companies get off track by not knowing their best targets and not getting in front of them effectively. Companies can … [Read more...]

Is Marketing Inherently Evil?

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We sometimes joke about how good marketing can 'trick' people to do things against their intended will. One of my favorite examples is the marketing of Jif peanut butter... 'Choosy Mother's Chose Jiff'... which of course means that if you don't choose Jif, you must be a bad mother/father. Conversely that mother or father who buys Jif must be a … [Read more...]

For Marketing, Take Action

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It's good to plan marketing. Get ducks in a row by having a solid positioning and growth plan. We typically do that in 30 or 60 days. Time is required. But don't overdo it. Take action. There is no substitute. And that also means that once you've got the ball rolling, follow-up quickly. Move things forward without delay. Get it done. Keep … [Read more...]

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