Marketing Solutions To Grow™
Every day we see companies that are unfunding their marketing. That's particularly sad because we're sure that's a leading reason why companies fail. It makes us weep, and going out of business or underperforming expectations makes entrepreneurs weep, too. Why is investing in marketing so tough to understand? Spend a dollar, make three, ten … [Read more...]
What a wonderful event at Growth Nation headquarters in SkySong featuring the one and only Lon Safko. Thanks to Lon and a full house of attendees who made the event fun, educational and inspirational! Our meeting was centered on developing social media strategies that fit Arizona businesses. At this event we were focused on helping Phoenix, Tucson … [Read more...]
Growth Nation is pleased to be hosting the one and only Lon Safko, principal at Extreme Digital Marketing and author of The Social Media Bible, in a special advanced marketing session at our global headquarters in SkySong on August 12th from 9am to noon. Lon is one of the world's top authorities on social media marketing. He's also a wonderfully … [Read more...]
"The New York Yankees are a professional baseball team based in the borough of the Bronx, in New York City, New York...", starts Wikipedia in describing the Yankees. How's that for an understatement? Love 'em or hate 'em, they are arguably the greatest franchise in American sports. With the passing of George Steinbrenner we can take a look back … [Read more...]
According to the US Commercial Service, most companies that export only do business in one country. Expansion beyond that country represents a significant growth opportunity for companies looking for additional revenue and earnings. Recently I was honored to speak with Dr. Angel Cabrera, president of Thunderbird, The Garvin School of International … [Read more...]
We're very pleased to announce that Growth Nation has joined the international family of companies at Arizona State University's SkySong. ASU SkySong is an innovation center designed to help companies grow by providing carefully selected business services and programs. These services include access to new technologies, capital networks, business … [Read more...]
Previously I posted a blog on Impactful Products www.impactfulproducts.com that articulated a product failure: the Pontiac Aztek. Pontiac made multiple mistakes and ultimately the automaker was a victim of recent major cuts at General Motors. They ignored customer needs at your peril, which led to their demise. That post (part II) is at http://impactfulproducts.com/when-product-management-fails-bad-things-happen-part-2/. … [Read more...]
A flawed product development process can create some pretty big new product disasters, and one of those disasters was a product called Arylon by DuPont. It came to market under that name as something completely different, but unfortunately for the original product development team, there was a much grander vision that was never realized. The product … [Read more...]
A great product development process can create successful new products with positive impact on the market. Unfortunately when the product development process breaks down, the opposite is true. A product development process that is not elegant or comprehensive can create some big new product disasters. One of those disasters is documented in the new … [Read more...]
Growth is accelerating, and opportunity abounds! Yes the economy has changed – and to those who understand the changes, success will follow. It is not necessarily an easy path, and so be careful on those slippery rocks! Thank you to all the clients and partners of Growth Nation for your passion to GROW. I am continually amazed at your energy and … [Read more...]