Marketing Solutions To Grow™
Every day we see companies that are unfunding their marketing. That's particularly sad because we're sure that's a leading reason why companies fail. It makes us weep, and going out of business or underperforming expectations makes entrepreneurs weep, too. Why is investing in marketing so tough to understand? Spend a dollar, make three, ten … [Read more...]
According to the US Commercial Service, most companies that export only do business in one country. Expansion beyond that country represents a significant growth opportunity for companies looking for additional revenue and earnings. Recently I was honored to speak with Dr. Angel Cabrera, president of Thunderbird, The Garvin School of International … [Read more...]
We're very pleased to announce that Growth Nation has joined the international family of companies at Arizona State University's SkySong. ASU SkySong is an innovation center designed to help companies grow by providing carefully selected business services and programs. These services include access to new technologies, capital networks, business … [Read more...]
A flawed product development process can create some pretty big new product disasters, and one of those disasters was a product called Arylon by DuPont. It came to market under that name as something completely different, but unfortunately for the original product development team, there was a much grander vision that was never realized. The product … [Read more...]
Next Thursday July 23rd Growth Nation is supporting a presentation for businesses to market and grow. Join us for an evening of education, camaraderie and fun. Three great organizations North Scottsdale Chamber of Commerce, Scottsdale Rotary Club and Greater Phoenix SCORE are pairing up to bring you an evening of cutting edge information that will … [Read more...]
We just presented "Bringing New Products or Services to Market" to a group of entrepreneurs at Arizona Angels here in Scottsdale. We discussed the top 17 launch mistakes, gave a summary of how to brand, plan and implement products/services, and provided the top 10 to-do's. Define your #1 target, and embrace them. Have few or no delusions - see … [Read more...]