Marketing Solutions To Grow™
Every day we see companies that are unfunding their marketing. That's particularly sad because we're sure that's a leading reason why companies fail. It makes us weep, and going out of business or underperforming expectations makes entrepreneurs weep, too. Why is investing in marketing so tough to understand? Spend a dollar, make three, ten … [Read more...]
Previously I posted a blog on Impactful Products www.impactfulproducts.com that articulated a product failure: the Pontiac Aztek. Pontiac made multiple mistakes and ultimately the automaker was a victim of recent major cuts at General Motors. They ignored customer needs at your peril, which led to their demise. That post (part II) is at http://impactfulproducts.com/when-product-management-fails-bad-things-happen-part-2/. … [Read more...]
A flawed product development process can create some pretty big new product disasters, and one of those disasters was a product called Arylon by DuPont. It came to market under that name as something completely different, but unfortunately for the original product development team, there was a much grander vision that was never realized. The product … [Read more...]
A great product development process can create successful new products with positive impact on the market. Unfortunately when the product development process breaks down, the opposite is true. A product development process that is not elegant or comprehensive can create some big new product disasters. One of those disasters is documented in the new … [Read more...]
We just presented "Bringing New Products or Services to Market" to a group of entrepreneurs at Arizona Angels here in Scottsdale. We discussed the top 17 launch mistakes, gave a summary of how to brand, plan and implement products/services, and provided the top 10 to-do's. Define your #1 target, and embrace them. Have few or no delusions - see … [Read more...]