Marketing Solutions To Grow™
Who loves 'ya baby? It's relatively easy to target your best business customers. It's a lot harder saying no to prospective customers who may not be in your sweet spot. Effective targeting means SAYING NO - and that's a hard thing for many in business to do, especially when it comes to turning away business. The first 'easy' step is to know who … [Read more...]
New event: AZ Accelerate 2012 Networking May 14th, 6am - 8pm at Scottsdale Ferrari (6825 E McDowell) Seminar May 15th, 8am - 12 noon at SkySong (1475 N Scottsdale Road) We're a strong believer in the ability of American businesses to survive and thrive. It's in America's DNA - we will find a way to succeed. What's more emblematic of that … [Read more...]
"That's the best business management system I've ever seen" - Jack Welch. Those are strong words from a business legend. That's how Jack Welch described what he saw from Lee Benson when they met for over 8 hours to discuss the systems that he's put into place at Able Engineering, 2011 International Company of the Year in Arizona. Those of us exposed … [Read more...]
This week Growth Nation sponsored the visit by Vice President Hon. Joseph M. Boikai of Liberia to Phoenix, Arizona. I was impressed by his words, deeds and delegation dedicated to business progress. Many thanks to Dr. Robert G. Sherman and Dr. Innocent Abiaka of AMI Consultants for hosting and arranging this important trade mission to Arizona. There … [Read more...]
This week it's been refreshing to work with some international clients who are not burdened by a lot of the U.S. business' tendency of planning, planning, planning. Don't get me wrong - the team at Growth Nation believes in planning. And many U.S. business owners have built their companies for speed. And lots of international companies plan too much. … [Read more...]
An important issue we often run into working with companies as they look to grow is an attempt by some CEO's to piecemeal growth solutions together. It's just so hard to make that work - a website from vendor A, a brochure done inside, social media by vender B, publicity by vendor C, etc. It's hard enough to execute growth from a good strategy, but … [Read more...]
Using an enemy in your marketing can be an effective strategy. The 'small car' versus the 'big car' (read: dumb) concept has been going on for decades. the most successful ad of all time according to surveys was the Volkswagen Beetle in the 1960's, railing against what everyone else was doing - "big". That theme has been stolen over and over again in … [Read more...]
Already this year we've run into some business owners who need funding but who haven't yet been willing to invest the time and money up front on their pitch. Pretty ironic, isn't it? Asking for an investor to lay their hard-earned money on the line to invest in a business when the business isn't willing to invest in themselves? You know the typical … [Read more...]
It's hard to believe that 2012 is the 25th anniversary of my grandfather passing away at age 87. Other than my parents he was the one person most responsible for the person I am today. I admired him in so many ways, including his becoming an entrepreneur at age 50, being the oldest person in NY State to get a pilot's license after he sold his business … [Read more...]
It's easy to make a list of all the marketing initiatives that you could be doing. It's a LONG list - from the web, to social media, publicity, advertising, referral programs, events, new market entry, new products and services, et al. That's not hard - but selecting which of them to do, designing precisely what to do with each initiative and then executing … [Read more...]