Marketing Solutions To Grow™
It's easy to make a list of all the marketing initiatives that you could be doing. It's a LONG list - from the web, to social media, publicity, advertising, referral programs, events, new market entry, new products and services, et al. That's not hard - but selecting which of them to do, designing precisely what to do with each initiative and then executing … [Read more...]
Last week I presented at an event on how to use marketing to best leverage a management commitment to sustainability. The event - Making Green by Going Green - brought together a variety of business experts around the principle of business growth while being sustainable. Thanks to The Green Chamber and SCORE for putting on the event - and for all … [Read more...]
In choosing business resources and tools to help grow your business, how should you sort through the myriad of options? There are dozens of things you could be doing, but which ones will work the best? And once you choose, how can you be assured that you'll implement successfully? Lots to think about here! Let's start with how to choose resources … [Read more...]
I've been researching "Mojo" and how it relates to business growth for a presentation we're giving on June 30th at the World Trade Center in San Diego. The heart of the research is a book by Chip Conley called Peak: How Great Companies Get their Mojo from Maslow. Hey where have I been? This is a great book - full of interesting ways for people … [Read more...]
It's ALL about original content. More and more your website and online materials will be judged by Google and other search engines by just how original your content is. This week the New York Times is reporting about YouTube's attempt to capitalize on this trend: YouTube boot camps! We've reported previously about wonderfully interesting and original … [Read more...]
This week Facebook got their hands caught in the cookie jar when it was revealed that they tried to convince reporters to write negative stories about their rival Google through a third party intermediary. The plan backfired when a reporter asked the third party who they were working for and they refused to answer. Facebook and the third party came … [Read more...]
A 3-day green business and consumer event called "Green Stocks Rock" is coming to the Waterfront in Scottsdale, Arizona on Friday through Sunday April 15-17. An Expo and concert is planned, all powered by alternative energy. Join Growth Nation at the GreenStocksRock Expo on Friday April 15th to discuss taking your business green and global! Tickets … [Read more...]
The honesty, high integrity and bravery of Hamid Shojaee, CEO of Axosoft and TransferBigFiles, has been a wonder to watch these past couple weeks. If you haven't been following it, Hamid has been posting information about a potential cell phone scam by a Scottsdale-based company. Hamid and others have done research and uncovered a variety of unseemly … [Read more...]
It's not about rocket science to get funded, although your business should be pretty special. Sometimes it comes down to the story you tell investors on whether you'll get funded. But there's a couple problems. Many people feel that 'telling a story' is a bad thing, and after all our parents told most of us not to 'tell stories' and may even have … [Read more...]
What an extraordinary 8 days it's been for Vitaly Borker, one time bully, boaster and now busted online retailer. We all will benefit from his demise. Ten days ago the New York Times published an article about how he threatened customers with physical violence and used his bad customer ratings to boost his google juice to help his business. Imagine … [Read more...]