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The Interview Is a Classic Publicity Stunt

theinterview

Thank you Kim Jung-un for making such a fuss about the movie "The Interview". We would probably never have even heard of it, noticed it or seen it... but you decided to make a fuss about it. Dude, so uncool! So now the movie review: way better than expected! Yes sophomoric, but lovable characters, some plots twists, a good mix of action and a … [Read more...]

Warming Up the Introduction

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This morning on my morning walk I saw a woman and a puppy coming toward me. The puppy spotted me and stopped. She tried to pull his leash, but to no avail. They were 100 feet from me, but he stood, wary, poised, and stopped. She ended up picking him up and carrying him around me. He didn't bark - he just looked at me calmly. It made me think of … [Read more...]

Is Marketing Inherently Evil?

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We sometimes joke about how good marketing can 'trick' people to do things against their intended will. One of my favorite examples is the marketing of Jif peanut butter... 'Choosy Mother's Chose Jiff'... which of course means that if you don't choose Jif, you must be a bad mother/father. Conversely that mother or father who buys Jif must be a … [Read more...]

Events Sponsored by Growth Nation

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Growth Nation supports events that move the ball forward on marketing, globalization and sustainability. There are several events coming up that we're supporting. On April 1, 2014 join us for the Germany Arizona Solar Day in Scottsdale. There will be a day long discussion pertinent to the advancement of solar in Arizona and business … [Read more...]

Justine Sacco on Twitter

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Has Justine Landed Yet? #HasJustineLandedYet That was the sensational question last night as Justine Sacco, a PR executive with IAC in New York City, flew between London and Cape Town, South Africa. During her London layover she had tweeted "Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!". What ensued was a frenzy on … [Read more...]

States Need to Grow Too

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There's a battle going on between U.S. states for international trade, investment and tourism. In the Western U.S., four of the leading states are California, Texas, Utah and Arizona. California and Texas are the big ones who have been around and doing it right for years, and Utah and Arizona are the upstarts. The key to a successful growth … [Read more...]

Grow Globally PHX October 7th

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Growth Nation is proud to once again sponsor "Grow Globally PHX" for the 5th year. Grow Globally PHX has been introducing Metro Phoenix business leaders to all the international resources in Arizona, all in one place, one time per year - for half a decade. Have you seen this year's tickle video featuring Doug Bruhnke of Growth Nation, Irena … [Read more...]

Grow Globally with Tone, Tenor and Talent

Fisheye Scorn - You're in Deep Trouble

We often talk about the mindset of growing your business globally, including steps you can take to create the right framework for successful execution, such as this recent post about globalization click here. In this framework 'talent' means that you and your team are smart, flexible, innovative, customer-centric, all to a higher power, because … [Read more...]

Inspired by Solar Impulse

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Pioneers and pilots Bertrand Piccard and André Borschberg of Solar Impulse have been in Phoenix, Arizona meeting with the public and with local businesses to share their story of innovation. They are innovators, dreamers and courageous pioneers - preferring to think about what could be versus what is. Their quest is to fly around the world in 2015 … [Read more...]

International Trade Agreement on Services

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U.S. Trade Representative Ron Kirk has initiated the negotiation process for a new trade agreement on international services. The negotiations will begin in Geneva with 20 trading partners who represent over 60% of global trade in services. The U.S. has a trade surplus of $178.5 billion in services trade worldwide, and each $1 billion of U.S. … [Read more...]

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