Marketing Solutions To Grow™
"That's the best business management system I've ever seen" - Jack Welch. Those are strong words from a business legend. That's how Jack Welch described what he saw from Lee Benson when they met for over 8 hours to discuss the systems that he's put into place at Able Engineering, 2011 International Company of the Year in Arizona. Those of us exposed … [Read more...]
An important issue we often run into working with companies as they look to grow is an attempt by some CEO's to piecemeal growth solutions together. It's just so hard to make that work - a website from vendor A, a brochure done inside, social media by vender B, publicity by vendor C, etc. It's hard enough to execute growth from a good strategy, but … [Read more...]
It's easy to make a list of all the marketing initiatives that you could be doing. It's a LONG list - from the web, to social media, publicity, advertising, referral programs, events, new market entry, new products and services, et al. That's not hard - but selecting which of them to do, designing precisely what to do with each initiative and then executing … [Read more...]
Last week I presented at an event on how to use marketing to best leverage a management commitment to sustainability. The event - Making Green by Going Green - brought together a variety of business experts around the principle of business growth while being sustainable. Thanks to The Green Chamber and SCORE for putting on the event - and for all … [Read more...]
In choosing business resources and tools to help grow your business, how should you sort through the myriad of options? There are dozens of things you could be doing, but which ones will work the best? And once you choose, how can you be assured that you'll implement successfully? Lots to think about here! Let's start with how to choose resources … [Read more...]
I've been researching "Mojo" and how it relates to business growth for a presentation we're giving on June 30th at the World Trade Center in San Diego. The heart of the research is a book by Chip Conley called Peak: How Great Companies Get their Mojo from Maslow. Hey where have I been? This is a great book - full of interesting ways for people … [Read more...]
It's ALL about original content. More and more your website and online materials will be judged by Google and other search engines by just how original your content is. This week the New York Times is reporting about YouTube's attempt to capitalize on this trend: YouTube boot camps! We've reported previously about wonderfully interesting and original … [Read more...]
This week Facebook got their hands caught in the cookie jar when it was revealed that they tried to convince reporters to write negative stories about their rival Google through a third party intermediary. The plan backfired when a reporter asked the third party who they were working for and they refused to answer. Facebook and the third party came … [Read more...]
A 3-day green business and consumer event called "Green Stocks Rock" is coming to the Waterfront in Scottsdale, Arizona on Friday through Sunday April 15-17. An Expo and concert is planned, all powered by alternative energy. Join Growth Nation at the GreenStocksRock Expo on Friday April 15th to discuss taking your business green and global! Tickets … [Read more...]
The honesty, high integrity and bravery of Hamid Shojaee, CEO of Axosoft and TransferBigFiles, has been a wonder to watch these past couple weeks. If you haven't been following it, Hamid has been posting information about a potential cell phone scam by a Scottsdale-based company. Hamid and others have done research and uncovered a variety of unseemly … [Read more...]