To Get Funded, Tell a Great Story

pitching investors

It's not about rocket science to get funded, although your business should be pretty special. Sometimes it comes down to the story you tell investors on whether you'll get funded. But there's a couple problems.  Many people feel that 'telling a story' is a bad thing, and after all our parents told most of us not to 'tell stories' and may even have … [Read more...]

From Boasting to Busted, with Help from Google

Bully

What an extraordinary 8 days it's been for Vitaly Borker, one time bully, boaster and now busted online retailer. We all will benefit from his demise. Ten days ago the New York Times published an article about how he threatened customers with physical violence and used his bad customer ratings to boost his google juice to help his business.  Imagine … [Read more...]

Despite What You Read, Arizona Is a Great Place

Life in Arizona

It seems likes every day when I open the paper or watch TV there's something else that doesn't reflect what I know about living in Arizona. It reminds me of the times I'd travel to Korea in the 1980's and loved every trip, but all the outside world seemed to see was rioting students in one small area of Seoul.  That wasn't fair, and I don't think … [Read more...]

51 Free Marketing Tips #41 through 51

We now come to the last of the 51 free marketing tips. Thanks again to Francine Hardaway, Ed Nusbaum and Phillip Blackerby for having Growth Nation support the Fast Trac program, which inspired this list. 41. Write and distribute a good press release. There's two important parts - writing and distributing. First on the writing side, please please … [Read more...]

51 Free Marketing Tips for Small Business: #1 through 10

Francine Hardaway and Ed Nusbaum of Stealthmore Partners recently asked if I wouldn't mind stopping by a Fast Trac group to discuss bootstrapped marketing. I figured that this might mean 'free', and so I put together a list of 51 free marketing tips for small business that everyone seemed to have fun with, especially since the list was free, too. I … [Read more...]

Get Your Small Business Noticed in the Press

We serve our clients with a comprehensive package of marketing services including publicity. Here are some general tips for start-ups and small businesses on gaining publicity. Know and be your brand – Develop and be able to articulate your target market(s), your offering, how you’re different and your key message. Keep it personal – Frame … [Read more...]

Top 3 Tips on PR for Emerging Businesses

On the Growth Nation segment for The John Adam Show www.thejohnadamshow.com we provided the three key things that all business owners should know about public relations for their business. Thanks to those who wrote in afterwards with additional questions. We're all about marketing in Phoenix, marketing in Scottsdale and growing in Arizona. 1. Know … [Read more...]