Marketing Solutions To Grow™
Who loves 'ya baby? It's relatively easy to target your best business customers. It's a lot harder saying no to prospective customers who may not be in your sweet spot. Effective targeting means SAYING NO - and that's a hard thing for many in business to do, especially when it comes to turning away business. The first 'easy' step is to know who … [Read more...]
New event: AZ Accelerate 2012 Networking May 14th, 6am - 8pm at Scottsdale Ferrari (6825 E McDowell) Seminar May 15th, 8am - 12 noon at SkySong (1475 N Scottsdale Road) We're a strong believer in the ability of American businesses to survive and thrive. It's in America's DNA - we will find a way to succeed. What's more emblematic of that … [Read more...]
This week Growth Nation sponsored the visit by Vice President Hon. Joseph M. Boikai of Liberia to Phoenix, Arizona. I was impressed by his words, deeds and delegation dedicated to business progress. Many thanks to Dr. Robert G. Sherman and Dr. Innocent Abiaka of AMI Consultants for hosting and arranging this important trade mission to Arizona. There … [Read more...]
You might ask what arguing has to do with marketing, sales and global growth. Everything! How do you better get people engaged in your offering, and to buy more? It's all about creating your most compelling case that creates a win-win. One of the my all-time favorite books on this topic is "How to Argue and Win Everytime" by Jerry Spence. It is … [Read more...]
An important issue we often run into working with companies as they look to grow is an attempt by some CEO's to piecemeal growth solutions together. It's just so hard to make that work - a website from vendor A, a brochure done inside, social media by vender B, publicity by vendor C, etc. It's hard enough to execute growth from a good strategy, but … [Read more...]
Already this year we've run into some business owners who need funding but who haven't yet been willing to invest the time and money up front on their pitch. Pretty ironic, isn't it? Asking for an investor to lay their hard-earned money on the line to invest in a business when the business isn't willing to invest in themselves? You know the typical … [Read more...]
It's easy to make a list of all the marketing initiatives that you could be doing. It's a LONG list - from the web, to social media, publicity, advertising, referral programs, events, new market entry, new products and services, et al. That's not hard - but selecting which of them to do, designing precisely what to do with each initiative and then executing … [Read more...]
We've developed the "Target First" growth process at Growth Nation over the last decade and have used it successfully with over 100 businesses, with 100% success. Our goal is always to grow our clients more rapidly. We do that by first defining brand positioning, developing a growth strategy and plan, and then executing the plan to increase revenue … [Read more...]
Jack Nicholson delivers an amazing performance in A Few Good Men. The climax when he goes ballistic and screams "You can't handle the truth" is one of the truly great movie moments! We think a lot about truth as we work with customers because sometimes it's elusive. We all have filters that screen us from the pure reality of the market and other … [Read more...]
A variety of incentives are available to encourage U.S. companies to grow exports. The National Export Initiative began in 2010 and has a goal of doubling exports from the U.S. within 5 years. Only one state - Utah - has doubled exports over the past 5 years. And so it is possible, but it's not easy. We recommend using trusted growth partners - like … [Read more...]