Marketing Solutions To Grow™
Look no further than the sky above to find a global social media success story that you can tap into for your own business. Germany-based but global air carrier Lufthansa Group is on a roll with social media that is a model for any business looking to be more successful with their marketing. Lufthansa has over 50,000 employees, serves over 250 … [Read more...]
Most businesses struggle with social media. Typical challenges include deciding which sites to use, staying on brand and being consistent. Part of the issue is that businesses often try to bite off too much. We hear from social media gurus about 'building a community', and that's a great goal, but how realistic is it for most businesses? We think it … [Read more...]
It's easy to make a list of all the marketing initiatives that you could be doing. It's a LONG list - from the web, to social media, publicity, advertising, referral programs, events, new market entry, new products and services, et al. That's not hard - but selecting which of them to do, designing precisely what to do with each initiative and then executing … [Read more...]
We've developed the "Target First" growth process at Growth Nation over the last decade and have used it successfully with over 100 businesses, with 100% success. Not bad, eh? Our shared goal is always to grow more rapidly. We recommend doing that by first defining brand positioning, developing a growth strategy and plan, and then executing the plan … [Read more...]
Jack Nicholson delivers an amazing performance in A Few Good Men. The climax when he goes ballistic and screams "You can't handle the truth" is one of the truly great movie moments! We think a lot about truth as we work with customers because sometimes it's elusive. We all have filters that screen us from the pure reality of the market and other … [Read more...]
A variety of incentives are available to encourage U.S. companies to grow exports. The National Export Initiative began in 2010 and has a goal of doubling exports from the U.S. within 5 years. Only one state - Utah - has doubled exports over the past 5 years. And so it is possible, but it's not easy. We recommend using trusted growth partners - like … [Read more...]
In choosing business resources and tools to help grow your business, how should you sort through the myriad of options? There are dozens of things you could be doing, but which ones will work the best? And once you choose, how can you be assured that you'll implement successfully? Lots to think about here! Let's start with how to choose resources … [Read more...]
With the threat of a double-dip recession lurking in North America and beyond, the natural tendency by business owners may be to batten down the hatches for another tough ride. The last time we were faced with tough economic times, one of the first things to be cut by many companies was the marketing budget. Resist the temptation! One of the key learnings … [Read more...]
Growth Nation is participating in two important upcoming events for business owners looking to grow. Sometimes the summer can be slow without the right strategy and plan. Grow instead! The first event on the morning of Friday, June 24th features 4 top sales experts discussing how to grow revenue in this HOT HOT summer season when things can normally … [Read more...]
I've been researching "Mojo" and how it relates to business growth for a presentation we're giving on June 30th at the World Trade Center in San Diego. The heart of the research is a book by Chip Conley called Peak: How Great Companies Get their Mojo from Maslow. Hey where have I been? This is a great book - full of interesting ways for people … [Read more...]