Marketing Solutions To Grow™
In choosing business resources and tools to help grow your business, how should you sort through the myriad of options? There are dozens of things you could be doing, but which ones will work the best? And once you choose, how can you be assured that you'll implement successfully? Lots to think about here! Let's start with how to choose resources … [Read more...]
With the threat of a double-dip recession lurking in North America and beyond, the natural tendency by business owners may be to batten down the hatches for another tough ride. The last time we were faced with tough economic times, one of the first things to be cut by many companies was the marketing budget. Resist the temptation! One of the key learnings … [Read more...]
Growth Nation is participating in two important upcoming events for business owners looking to grow. Sometimes the summer can be slow without the right strategy and plan. Grow instead! The first event on the morning of Friday, June 24th features 4 top sales experts discussing how to grow revenue in this HOT HOT summer season when things can normally … [Read more...]
I've been researching "Mojo" and how it relates to business growth for a presentation we're giving on June 30th at the World Trade Center in San Diego. The heart of the research is a book by Chip Conley called Peak: How Great Companies Get their Mojo from Maslow. Hey where have I been? This is a great book - full of interesting ways for people … [Read more...]
It's ALL about original content. More and more your website and online materials will be judged by Google and other search engines by just how original your content is. This week the New York Times is reporting about YouTube's attempt to capitalize on this trend: YouTube boot camps! We've reported previously about wonderfully interesting and original … [Read more...]
The recent disasters in Japan have taken a devastating toll on this important country for trade with the US and Arizona. We are very fortunate to have the Consul General of Japan in Los Angeles visiting SkySong on June 16th to discuss the recent disasters, implications for Japan and the international business community and the anticipated recovery trajectory. … [Read more...]
This week Facebook got their hands caught in the cookie jar when it was revealed that they tried to convince reporters to write negative stories about their rival Google through a third party intermediary. The plan backfired when a reporter asked the third party who they were working for and they refused to answer. Facebook and the third party came … [Read more...]
When a company is thinking about growing internationally, should they go with a region they know or that is popular, or should they think about all the possibilities and potentially choose another course? Before deciding "we're growing in China" for instance, leaders should consider where the best opportunities exist for growth and then make holistic … [Read more...]
The honesty, high integrity and bravery of Hamid Shojaee, CEO of Axosoft and TransferBigFiles, has been a wonder to watch these past couple weeks. If you haven't been following it, Hamid has been posting information about a potential cell phone scam by a Scottsdale-based company. Hamid and others have done research and uncovered a variety of unseemly … [Read more...]
A common tendency of businesses without enough capital resources is to concentrate precious time and money on direct sales before their marketing air cover is ready to support it. The short cut seems like a good idea at the time. It's almost always NOT. It's much better to get the marketing right first before jumping into sales, or at least do … [Read more...]