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Growth Starts with a Conversation

puzzle_piecesThis week Growth Nation hosted a delegation of business and government leaders from Uasin Gishu, Kenya, new Sister City for Scottsdale, Arizona. You can see pictures from the meetings sponsored by Scottsdale Sister Cities by clicking here.

Most of us started the meeting not knowing where things would end up. Scottsdale Mayor Jim Lane kicked off the business and economic discussions by welcoming the delegation and setting the stage for more detailed discussions. Then the Uasin Gishu government and economic development leaders shared their story.

It starts with a conversation – and after a couple hours we had a much better idea of where the touch points in business are. Undoubtedly the participants will find many new growth opportunities in addition to educational and cultural topics.

Once again this shows that the Sister Cities Program started by President Eisenhower is an important national priority for the US.

Just as in your business, growth starts with a conversation. Some opportunities are better than others – they deserve greater attention. But it all starts very simply.

US-Africa trade has declined precipitously over the past 10 years, while trade between China and Africa has increased dramatically. It’s time for American companies to re-open conversations about Africa as the continent grows in economic power. The future is much closer than you think.

About Doug Bruhnke

Growth Nation is a global full-service marketing and business growth firm that creates more leads, stronger brands and higher revenue for clients in technology, manufacturing, healthcare and professional services. Our growth process has created over $1 billion of new revenue.

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