The three primary deliverables working with Growth Nation are 1) brand positioning, 2) lead generation and 3) lead conversion. These lead to the ultimate deliverables: increased revenue and earnings. In this section we discuss lead generation.
Marketing is finding people for products or services that hadn’t heard of the company and/or product or service. That’s lead generation. It can happen on the web, in e-mail, at an event, through a referral, or through one of dozens of marketing tools.
Growth Nation works with you to determine the best marketing tools for the job, and then coordinates the marketing activity to align with sales. The integration with sales is critical. For instance, creating a lead from a trade show is wonderful, but let’s make sure that the lead is screened, processed and placed in the sales funnel when appropriate. Have you ever been to a trade show and not had the leads followed-up with? That hurts – and we make sure that doesn’t happen. And we make sure that the tradeshow originally was the best use of the team’s time.
We’ve found that the best lead generation techniques are ones that connect primary targets with offerings that solve problems or address real or unrealized needs. Bringing those together – through the web, direct and e-mail, events, networking or other forms of marketing is what lead generation and filling the pipeline with good leads is all about. Grow your business? Absolutely!
We measure the success of lead generation so that we can make adjustments and continually find new and better ways to find great leads and have high ROI on marketing and sales efforts.