With direct marketing from Growth Nation, we help clients communicate directly to prospective or existing customers using fliers, brochures, street ads and direct mail.
The most common forms of direct marketing are telephone sales, e-mail marketing, catalogs, leaflets, brochures and coupons. Successful direct marketing typically includes creating and growing a database of personal information about potential customers and clients. These databases may be supplemented by purchasing additional contacts.
Sometimes traditional advertising such as television, radio and print media may not be as effective as direct marketing. Our goal is always to reach your target audience with a message that will create a call to action from them, and so the more diffuse advertising may not create the type of ROI required.
With direct marketing you can send out information directly to a list of pre-selected prospects via traditional or e-mail. You may also hand out information directly to people in the target, such as people walking in the vicinity of a retail store that might have a ‘look’ that says they could buy from your store. Direct marketing works best when the recipients accept that their personal information or appearance might be used to select them as prospects. That’s why this approach can be somewhat controversial, but we’ll make sure that whatever we develop is a great fit for your business.
Direct marketing can be an effective marketing technique for clients with emerging brands and limited advertising budgets. We help clients approach consumers directly usually with an explicit call to action that feels genuine and is consistent with the brand.