We provide you three primary deliverables.
1) Brand positioning
2) Lead generation
3) Lead conversion
These lead to the ultimate deliverables: increased revenue and earnings. In this section we discuss lead generation and how it support revenue and earnings growth.
Marketing is finding people for products or services that haven’t heard of your company and/or product and service. More specifically that’s lead generation, and it can happen on the web, in e-mail, at an event, through a referral, or through one of dozens of marketing tools that create awareness.
Growth Nation recommends to you the best marketing tools for the job, and then coordinates the marketing activity to align with sales. The integration with sales is critical. For instance, creating a lead from a trade show is wonderful, but let’s make sure that the lead is screened, processed and placed in the sales funnel when appropriate.
Have you ever been to a trade show and not had your team follow-up with the leads? That hurts – and we make sure that doesn’t happen.
We’ve found that the best lead generation techniques are ones that connect primary targets with offerings that solve problems or address real or unrealized needs. Bringing those together – through the web, direct and e-mail, events, networking or other forms of marketing is what lead generation and filling the pipeline with good leads is all about.