Publicity is another marketing tool that we use at Growth Nation to grow and manage your impact with target customers and prospects. One difference between advertising and publicity is that publicity is ‘free’ except for your time. And so the return on investment can be tricky to measure, but we have our ways
We also work with you to control how your words will be reported. Have you ever had an interview and then had the story be way off message? We can help avoid that very real problem.
Publicity has changed dramatically with the rise of internet marketing including search engine optimization and social media marketing. And so we keep you up-to-date on what you should be doing and integrate publicity into the marketing mix.
We help with special event publicity, media public relations and pitching your story. We’ll develop the release strategy and implement it. We’ll also coach and train you to be your own best publicity friend to get the best results.