Publicity is another marketing tool that we use at Growth Nation to grow and manage your impact with target customers.
One difference between advertising and publicity is that publicity is at one level ‘free’ except for your time. And so the return on investment can be a little tricky to measure, but we have our ways! We have techniques to help determine what’s working, and we certainly are filled with creative ways to get the word out about our clients.
We also work with you to best control how your words will be reported. Have you ever provided and interview and then had the story be way off base? We can help avoid or minimize that.
We’ll also discuss with you whether all press is good press. That’s typically not the case, and so we help control the positive message while proactively avoiding the negative ones.
Publicity has changed dramatically with the rise of internet marketing including search engine optimization and social media marketing. And so we get and keep you up-to-date on what you should be doing and integrate publicity into the marketing mix.
We help with special event publicity, media public relations and pitching your story. We’ll develop the release strategy and fully or partially implement it depending on the resources that you have. In the end you’ll need to be a great spokesperson for the firm, and we’ll coach and train you to be your own best publicity friend.