Social media marketing includes the use of one or more conversation-oriented internet sites allowing users to network with friends, connect with clients and share information including video and other media. Some of the most popular social media sites include Facebook, Twitter, YouTube, and Flickr. We also help you navigate and integrate social networking such as Linkedin.
The rules for social media marketing and social networking are different from those you may be used to in traditional marketing. Traditional marketing tends to pitch a product or service, trying to capture a viewer’s attention and get him to tune in to the message. The social media marketing approach requires fewer sales pitches and more conversations. As social media and marketing expert Lon Safko of The Social Media Bible says, users must get ready to educate, entertain and engage!
This is a major shift from the past and so jumping into social media is a big step. We help with social media strategy and implementation. And we integrate it with the other marketing initiatives.
With social media we help you to understand what to expect so that all our actions are optimized. The impact on sales is not as immediate as other marketing tools. But we’ll help you steadily build customer recognition and loyalty by allowing connections to see you and your company as approachable and engaged in important conversations. By providing helpful and engaging information in these conversations that you and others initiate, we can help you accomplish your goal of reaching new audiences with your products, services and message.
We continue to be inspired in social media by the extraordinary Lon Safko, author of The Social Media Bible. As our team members discuss in public and client presentations with Lon, social media like Facebook and Twitter can be a waste of time if the activity is not orchestrated with other marketing initiatives. We help you pick precisely the right tools and then get results with an ROI considering time and money.
We welcome you to visit our Facebook and Twitter pages, and check out the Growth Nation blog.
Social media marketing is not for every business, but it’s an important part of many of our clients’ growth plans. Growth Nation has the resources and experience to get growth from your investment in social media.