After we develop or confirm your brand positioning, we drive lead generation and lead conversion. With conversion we can calculate the return on investment (ROI) for marketing initiatives.
There are several key factors in successful lead conversion. At first we need to make sure that the leads coming in are of high quality, and so we manage the message and marketing initiatives to attracting the best targets. What is a good lead? Let’s define and continually redefine it based on results.
Secondly we need to understand the ideal sales process and work toward it. What are the stages up to and including the sales close? When are they a prospect, when do they become qualified, and what other steps in the process should be managed and understood?
Knowledge is power, and by measuring and understanding your lead conversion process, we gain insights into your sales, marketing and business approach that become invaluable.
Growth Nation finds and evaluates what it takes to optimize lead conversion. And so if we get a great lead come in and do everything right in the marketing and sales process EXCEPT that somewhere on the website something is said that is inconsistent with other messages, a sale could be lost, and we may never why. That’s why we make sure that the message is consistent all the way through the marketing and sales process in order to build credibility through consistency and value.
Our business insights are used to improve your marketing and sales process to continually select the right marketing tools and optimize results.