There are many issues of sales and marketing integration that we resolve . . . like what happens when a VP of sales and marketing is good at marketing but not so great at sales or sales leadership? And how can a business owner resolve the finger pointing between sales and marketing in a blame game of getting to the next level?
Effective marketing depends on effective sales, and vice versa. We break down silos to coordinate activities across shared initiatives. Just like in sports when one position player may be strong or weak, the organization is only as strong as the weakest link. This puts a premium on integration especially between sales and marketing.
The Growth Nation team is focused on getting measures in place so that each function knows where they stand and has a view of how their contributions impact overall goals. We’ve found it important for everyone to understand their role so that both sales and marketing can make adjustments to optimize the overall results, not their own individual functions.