There are many issues of sales and marketing integration that we resolve, including what happens when a VP of sales and marketing is only really good at sales or marketing? And how can a business owner resolve the finger pointing between sales and marketing in the blame game? What needs to be done next when that happens?
Effective marketing depends on effective sales, and vice versa. Companies can be silos, but we work hard to break those down as appropriate to coordinate activities across shared initiatives. Just like in sports when one position player may be strong or weak, the organization is only as strong (or weak) as the best (and worst) player. This puts a premium on integration especially between sales and marketing.
There are many issues of sales and marketing integration that we resolve, including what happens when a VP of sales and marketing is only really good at sales or marketing? And how can a business owner resolve the finger pointing between sales and marketing in the blame game?
Effective marketing depends on great sales, and vice versa. Companies are not silos. Just like in sports when one position player may be strong or weak, the organization is only as strong (or weak) as the best (and worst) player. This puts a premium on integration especially between sales and marketing.
The Growth Nation team is very focused on getting measures in place so that each function knows where they stand and has a view of how their contributions impact overall goals. We’ve found it important for everyone to understand their role so that both sales and marketing can make adjustments to optimize the overall results, not their own individual functions.