Marketing often gets the short straw – because you have to pay taxes, sell and do the day to day things to keep the company company. Marketing seems optional. It’s not. In fact it’s more critical when your plan is a bit more complicated – like entering multiple markets, or growing across borders.
There are plenty of moving parts in the more complicated growth plans, and so growth is not like falling out bed – it takes perseverance, cleverness and flexibility – and staying engaged with your own and outside resources that can help with execution, especially make course corrections as you go.
Build your team on the marketing side, and stay engaged as part of a growth process that measures progress and makes adjustments along the way. In today’s complicated world, marketing and execution are essential to successful growth.
If you’re looking to grow globally more effectively, we encourage that you connect with the Global Chamber… today’s optimal way of planning and executing global growth. More here at the Global Chamber.
However you wish to grow, stay engaged with your team and keep the focus on your growth target.