A flawed product development process can create some pretty big new product disasters, and one of those disasters was a product called Arylon by DuPont. It came to market under that name as something completely different, but unfortunately for the original product development team, there was a much grander vision that was never realized. The product flopped after hundreds of millions of dollars of research, development and marketing.
You can read more about this product failure on the Impactful Products blog: http://impactfulproducts.com/when-product-management-fails-bad-things-happen/
Impactful Products is a blog supported by global product development experts including Raytech Corporation of Phoenix, Arizona www.raytechcorp.com.
All the best, Doug Bruhnke
Growth Nation www.growthnation.com
About Doug Bruhnke