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National Export Initiative 2012

In 2010 President Obama announced the National Export Initiative to double exports from the U.S. within 5 years. Exports mean dollars, and dollars mean jobs.

It will be up to business owners to get the job done, and we are lucky to have many here in the Western U.S. who are blazing the trail to grow exports and encourage investment. Regional export markets are Mexico, Canada, China, United Kingdom, Germany, Japan and Singapore. Considering our access to Asia and northern and southern border positions, we can make more progress if we do the right things.

The West also has some government leaders who ‘get it’. One is Mayor Jim Lane of Scottsdale, Arizona who actively participates in Scottsdale Sister City activities, including events with Alamos, Mexico and returning from a recent visit to Haikou, China. He is also an active participant in city economic development meetings and is on the board of AZCIV, regularly meeting with international visitors to Scottsdale and sending a clear message of global trade interest. He is a model for other mayors in the West looking to grow world trade.

International business takes extra effort, and so companies and government officials need to have the dedication, patience and skill to pull it off. There may now be a perfect storm of people in place to overcome naysayers who have too often let immigration issues get in the way of trade progress.

The National Export Initiative provides resources, information and incentives for business owners and entrepreneurs to grow globally. Stay in touch with us to hear more to help grow your business – with marketing, sales, business development, financing and more.

There are also initiatives that business, government and community leaders in the West can participate in to support the success of local companies in the global marketplace. They include:

  1. Sending a clear message that Western states are open to legal immigration
  2. Improving education to support new higher technology job growth
  3. Providing tax incentives to attract capital-intensive industries like solar
  4. Supporting international growth with education to increase exports
  5. Increasing direct international flights to make it easier to do business
  6. Continuing to welcome tourists and businesses from all over the world
  7. Holding down rhetoric and keeping an open mind to international business
  8. Remembering that business and government must work together for success

Cross-border Resources:

Growth Nation: www.growthnation.com

Small Business Administration: www.sba.gov

U.S. Commercial Service: www.export.gov

About Doug Bruhnke

Growth Nation is a global full-service marketing and business growth firm that creates more leads, stronger brands and higher revenue for clients in technology, manufacturing, healthcare and professional services. Our growth process has created over $1 billion of new revenue.

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