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Sometimes Meaningless Contact is OK

smalltalkSometimes when a smart and good guy says something totally out of left field, it’s extra funny. And so it was when said smart and good guy framed a story about someone else doing small talk during networking and described it as ‘meaningless contact’.

That’s funny!

We’ve all be there, done that. And yet that small talk – or meaningless contact – often does have meaning even though at the time it may not seem so. Not every time of course – but often!

And I’ve found more value from small talk when it’s done in business across borders. You can’t put a price on ‘small talk’ and getting the flow of a person’s personality and character. That becomes ground-working that invariably comes in handy down the road in a crisis, and at a time when the additional comfort you have with the other person pays off big time.

So when you’re doing business – and especially international business – be meaningless!

In the spirit of yin and yang, being meaningless is meaningful.

And in the words of one of my favorite old American folk sayings, go ‘mo slow to go ‘mo fast.

About Doug Bruhnke

Growth Nation is a global full-service marketing and business growth firm that creates more leads, stronger brands and higher revenue for clients in technology, manufacturing, healthcare and professional services. Our growth process has created over $1 billion of new revenue.

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