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How to Create New Marketing Materials

Marketing-Materials

This morning Seth Godin is talking about questions to ask when designing marketing materials. As usual he's spot on... read more here. The normal tendency is to spill it all out on the paper or whatever media you're using. Tell the whole story in a few square inches or less. Resist! The goal is gather interest and move things along. That's … [Read more...]

Warming Up the Introduction

puppy

This morning on my morning walk I saw a woman and a puppy coming toward me. The puppy spotted me and stopped. She tried to pull his leash, but to no avail. They were 100 feet from me, but he stood, wary, poised, and stopped. She ended up picking him up and carrying him around me. He didn't bark - he just looked at me calmly. It made me think of … [Read more...]

A Little Crazy Attracts Attention

crazyamy

A little crazy attracts attention. A lot of crazy can be overwhelming. This week in Arizona we were 'treated' to a lot of crazy by two people. First Jody Arias was found guilty of first degree murder and then 'Crazy Amy' of Amy's Baking Company confounded Chef Ramsey on Kitchen Nightmares, his first 'give up' after 80 tries; too crazy for Chef … [Read more...]

Using an Enemy in Your Marketing

smartcardummerad

Using an enemy in your marketing can be an effective strategy. The 'small car' versus the 'big car' (read: dumb) concept has been going on for decades. the most successful ad of all time according to surveys was the Volkswagen Beetle in the 1960's, railing against what everyone else was doing - "big". That theme has been stolen over and over again … [Read more...]

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