Learning from New Product Failures: Arylon

Learning from New Product Failures: DuPont Arylon

A flawed product development process can create some pretty big new product disasters, and one of those disasters was a product called Arylon by DuPont. It came to market under that name as something completely different, but unfortunately for the original product development team, there was a much grander vision that was never realized. The product … [Read more...]

Getting Social (Media) to Grow

Getting Social (Media) to Grow

This week I participated with other social media experts in Social Media 2010. The event was held in Mesa, Arizona by Greater Phoenix SCORE and the Arizona Department of Education, sponsored by Constant Contact. The keynote speaker was the amazing Lon Safko, author of The Social Media Bible. During the last day of the program, we presented a summary … [Read more...]

51 Free Marketing Tips for Small Business: #1 through 10

Francine Hardaway and Ed Nusbaum of Stealthmore Partners recently asked if I wouldn't mind stopping by a Fast Trac group to discuss bootstrapped marketing. I figured that this might mean 'free', and so I put together a list of 51 free marketing tips for small business that everyone seemed to have fun with, especially since the list was free, too. I … [Read more...]