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Warming Up the Introduction

puppy

This morning on my morning walk I saw a woman and a puppy coming toward me. The puppy spotted me and stopped. She tried to pull his leash, but to no avail. They were 100 feet from me, but he stood, wary, poised, and stopped. She ended up picking him up and carrying him around me. He didn't bark - he just looked at me calmly. It made me think of … [Read more...]

Reminder: Start with Why

startwithwhy

It's a useful reminder as we start the year to "Start with Why" in your marketing. Simon Sinek's popular book and TED talk focus on the "golden circle" that for the best companies and leaders starts with 'why' - why do we do things, why are we here, and why are we in business? Hint: it's not to make money. Fundamentally Simon's point is that … [Read more...]

51 Free Marketing Tips for Small Business: #1 through 10

Francine Hardaway and Ed Nusbaum of Stealthmore Partners recently asked if I wouldn't mind stopping by a Fast Trac group to discuss bootstrapped marketing. I figured that this might mean 'free', and so I put together a list of 51 free marketing tips for small business that everyone seemed to have fun with, especially since the list was free, … [Read more...]

Get Your Small Business Noticed in the Press

We serve our clients with a comprehensive package of marketing services including publicity. Here are some general tips for start-ups and small businesses on gaining publicity. Know and be your brand – Develop and be able to articulate your target market(s), your offering, how you’re different and your key message. Keep it personal – Frame … [Read more...]

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