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Marketing and Your Customer Service

Service

How you deliver customer service influences your marketing. With poor service, there are cover-ups that poor service companies use to minimize the damage. With great service, it makes life easier for the marketer to have champions in social media and everywhere. Let's start with a poor service example: Dollar Rent A Car. If a recent experience … [Read more...]

Customer Service Excellence

amazingservice

When you choose customer service excellence in your business as a priority, it changes everything. My first memorable exposure to total devotion to customers was while I was living and working in Japan for DuPont, and the head of the TEFLON business visited for the first time. I was his host at a Japanese joint venture and soon after he arrived … [Read more...]

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