Marketing Solutions To Grow™
In 2010 President Obama announced the National Export Initiative to double exports from the U.S. within 5 years. Exports mean dollars, and dollars mean jobs. It will be up to business owners to get the job done, and we are lucky to have many here in the Western U.S. who are blazing the trail to grow exports and encourage investment. Regional export … [Read more...]
The World Affairs Council of Arizona has been working with the U.S. Department of State and the International Visitor Leadership Program (IVLV) for over 20 years to host international visitors from around the world in Arizona. We have an important group coming in this week. Growth Nation is fortunate to once again participate in the U.S. Department … [Read more...]
Keeping calm is one of those qualities that the best serial entrepreneurs that we work with are able to do. They don't panic when the going gets tough, and they don't get over-confident when things are going well. Despite that many of them can have a tendency to get too involved in the day-to-day operations of their firm. As someone who constantly … [Read more...]
Every entrepreneur comes to the point in their personal or professional life when they’re ready to move on from their current venture. However some find that when they are at that point their business is not in a condition to sell at an optimum selling price. I was reading a blog posting by @BizTeam that described how you can keep your business … [Read more...]
This blog post is one in a series of five written by Christian Lorentzen of Growth Nation. Watch for all of them over the next 5 days. On March 4th, Robert Jansen, John Wilson, Matt Herricks, Arun Kumar and I representing Arizona and Thunderbird School of Global Management participated in the 13th annual Venture Capital Investment Competition. We … [Read more...]
Every day we see companies that are unfunding their marketing. That's particularly sad because we're sure that's a leading reason why companies fail. It makes us weep, and going out of business or underperforming expectations makes entrepreneurs weep, too. Why is investing in marketing so tough to understand? Spend a dollar, make three, ten … [Read more...]
"The New York Yankees are a professional baseball team based in the borough of the Bronx, in New York City, New York...", starts Wikipedia in describing the Yankees. How's that for an understatement? Love 'em or hate 'em, they are arguably the greatest franchise in American sports. With the passing of George Steinbrenner we can take a look back … [Read more...]
We just presented "Bringing New Products or Services to Market" to a group of entrepreneurs at Arizona Angels here in Scottsdale. We discussed the top 17 launch mistakes, gave a summary of how to brand, plan and implement products/services, and provided the top 10 to-do's. Define your #1 target, and embrace them. Have few or no delusions - see … [Read more...]