Marketing Solutions To Grow™
Arizona Technology Council "TechConnect", December 2011 Article by Doug Bruhnke, CEO of Growth Nation Years ago I stood on the statehouse lawn with the Governor, who proclaimed cooperation with business and joint initiatives to grow exports. The result was a concerted effort by government and industry to create an export ecosystem that ultimately … [Read more...]
In 2010 President Obama announced the National Export Initiative to double exports from the U.S. within 5 years. Exports mean dollars, and dollars mean jobs. It will be up to business owners to get the job done, and we are lucky to have many here in the Western U.S. who are blazing the trail to grow exports and encourage investment. Regional export … [Read more...]
Before the large freighter loaded down with goods from your company departs the U.S. dock, there are a few things to consider in your quest to grow exports. Above all else remember that experienced and expert resources are available to assist with your journey. That's critical because even the most experienced exporter runs into a surprise now and then! The … [Read more...]
Today's marketplace is a cacophony of change. I've noticed that prospects, clients and people in general are questioning things more than ever. That's almost always a good thing! It leads to discovery and reinvention - and is the heart of innovation. I've also noted that there is a wave of people who are not keeping up with the changes. The world … [Read more...]
Every day we see companies that are unfunding their marketing. That's particularly sad because we're sure that's a leading reason why companies fail. It makes us weep, and going out of business or underperforming expectations makes entrepreneurs weep, too. Why is investing in marketing so tough to understand? Spend a dollar, make three, ten … [Read more...]
Growth Nation was started from the perceived need that emerging companies needed access to better marketing resources at an affordable price. We felt many marketing companies just didn't get it. They could do bits and pieces of marketing, but they couldn't grasp what it holistically takes to grow clients, and they weren't trusted business advisors. … [Read more...]
We just presented "Bringing New Products or Services to Market" to a group of entrepreneurs at Arizona Angels here in Scottsdale. We discussed the top 17 launch mistakes, gave a summary of how to brand, plan and implement products/services, and provided the top 10 to-do's. Define your #1 target, and embrace them. Have few or no delusions - see … [Read more...]