Marketing Solutions To Grow™
Last week I presented at an event on how to use marketing to best leverage a management commitment to sustainability. The event - Making Green by Going Green - brought together a variety of business experts around the principle of business growth while being sustainable. Thanks to The Green Chamber and SCORE for putting on the event - and for all … [Read more...]
Today's marketplace is a cacophony of change. I've noticed that prospects, clients and people in general are questioning things more than ever. That's almost always a good thing! It leads to discovery and reinvention - and is the heart of innovation. I've also noted that there is a wave of people who are not keeping up with the changes. The world … [Read more...]
In choosing business resources and tools to help grow your business, how should you sort through the myriad of options? There are dozens of things you could be doing, but which ones will work the best? And once you choose, how can you be assured that you'll implement successfully? Lots to think about here! Let's start with how to choose resources … [Read more...]
This week the media is filled with thoughts and reflections on the 10th Anniversary of the 9/11/01 terrorist attacks on the United States. Here is an excerpt from an article in this week's Phoenix Business Journal: "Business Leaders Reflect on 10th Anniversary of 9/11". On 9/11/01 we had just started Growth Nation and I was managing a project in … [Read more...]
With the threat of a double-dip recession lurking in North America and beyond, the natural tendency by business owners may be to batten down the hatches for another tough ride. The last time we were faced with tough economic times, one of the first things to be cut by many companies was the marketing budget. Resist the temptation! One of the key learnings … [Read more...]
Growth Nation is participating in two important upcoming events for business owners looking to grow. Sometimes the summer can be slow without the right strategy and plan. Grow instead! The first event on the morning of Friday, June 24th features 4 top sales experts discussing how to grow revenue in this HOT HOT summer season when things can normally … [Read more...]
Sales teams entering developing markets hurt their chances for success when they stay at Western brand hotels, eat familiar food and shield themselves from the local language and culture. “Unless your clients see you as locals — unless they see you interacting and making the effort — they will not think you are interested in what they are doing,” … [Read more...]
This is article number two in a series on funding your business growth by Christian Lorentzen of Growth Nation. Last week we competed in VCIC - the Venture Capital Investment Competition. This is take-away #1, re: the Management Team Is Critical. We had spent a day and a half preparing our draft term sheet based on the entrepreneurial team (Team … [Read more...]
This blog post is one in a series of five written by Christian Lorentzen of Growth Nation. Watch for all of them over the next 5 days. On March 4th, Robert Jansen, John Wilson, Matt Herricks, Arun Kumar and I representing Arizona and Thunderbird School of Global Management participated in the 13th annual Venture Capital Investment Competition. We … [Read more...]
We have several full-time job positions in marketing, technology and customers service open at Growth Nation and our clients. There are also part-time employment positions available. Please review and if your background and interests fit any of these, please send a cover letter and resume to Yvonne Luker at Growth Nation, yvonne@growthnation.com. Sales … [Read more...]