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Reminder: Start with Why

startwithwhy

It's a useful reminder as we start the year to "Start with Why" in your marketing. Simon Sinek's popular book and TED talk focus on the "golden circle" that for the best companies and leaders starts with 'why' - why do we do things, why are we here, and why are we in business? Hint: it's not to make money. Fundamentally Simon's point is that … [Read more...]

Maybe the Best Global Strategy Is Not Having One

b2bcfo

A favorite CEO to work with over the years is Jerry Mills of B2BCFO. He has been generous in his thanks for our branding years ago that established a strong messaging and tagline for the firm: "Cash. We Help You Get It". The fun in that tagline is the focus on cash - which CEO's really care about - and the double meaning - that their professionals … [Read more...]

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