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For Marketing, Take Action

A red button with the words "Take action" on it

It's good to plan marketing. Get ducks in a row by having a solid positioning and growth plan. We typically do that in 30 or 60 days. Time is required. But don't overdo it. Take action. There is no substitute. And that also means that once you've got the ball rolling, follow-up quickly. Move things forward without delay. Get it done. Keep … [Read more...]

Universal Gaps to Growth

Mind the gap

Yesterday we met with a delegation of business owners from several countries including Jordan, Lithuania, Papua New Guinea, Republic of Korea and Tunisia. Once again we can confirm that wherever business owners are in the world, there are universal opportunities and gaps. We have talked in the past about some of the gaps in this blog … [Read more...]

Marketing and Sales: Can’t We All Get Along?

sales-marketing-fight

"In preparing for battle I have always found that plans are useless, but planning is indispensable.” - President Dwight Eisenhower The same is true for business growth. Planning is indispensable, and then the plan becomes a great guide, but execution relies on a variety of factors not written down on a piece of paper. One of the keys is clear … [Read more...]

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