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How to Create New Marketing Materials

Marketing-Materials

This morning Seth Godin is talking about questions to ask when designing marketing materials. As usual he's spot on... read more here. The normal tendency is to spill it all out on the paper or whatever media you're using. Tell the whole story in a few square inches or less. Resist! The goal is gather interest and move things along. That's … [Read more...]

It Takes a Village to Grow Locally, Globally

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The biggest challenges I've found by companies looking to grow is that they 1) fail to create a solid, prioritized plan and even more 2) struggle with execution. Marketing often gets the short straw - because you have to pay taxes, sell and do the day to day things to keep the company company. Marketing seems optional. It's not. In fact it's … [Read more...]

Warming Up the Introduction

puppy

This morning on my morning walk I saw a woman and a puppy coming toward me. The puppy spotted me and stopped. She tried to pull his leash, but to no avail. They were 100 feet from me, but he stood, wary, poised, and stopped. She ended up picking him up and carrying him around me. He didn't bark - he just looked at me calmly. It made me think of … [Read more...]

Resources to Grow Globally

GrowGlobally

How can you connect to more global business? Stephen Beschloss posed that question last year, demonstrating that the time to strike is now. The wealth shift is happening - increasingly wealth is being created more rapidly outside the United States. There are many valuable global resources in the US to connect with that can help your … [Read more...]

Prospect Acquisition: Attract, Interact and Act

Attract

Marketing is not all that complicated. Attract prospects, interact with them in a way that fleshes out a potential relationship, and act one way or another. Of course on the way to simplicity, it's easy to get complicated. Companies get off track by not knowing their best targets and not getting in front of them effectively. Companies can … [Read more...]

For Marketing, Take Action

A red button with the words "Take action" on it

It's good to plan marketing. Get ducks in a row by having a solid positioning and growth plan. We typically do that in 30 or 60 days. Time is required. But don't overdo it. Take action. There is no substitute. And that also means that once you've got the ball rolling, follow-up quickly. Move things forward without delay. Get it done. Keep … [Read more...]

Growth Starts with a Conversation

puzzle_pieces

This week Growth Nation hosted a delegation of business and government leaders from Uasin Gishu, Kenya, new Sister City for Scottsdale, Arizona. You can see pictures from the meetings sponsored by Scottsdale Sister Cities by clicking here. Most of us started the meeting not knowing where things would end up. Scottsdale Mayor Jim Lane kicked off … [Read more...]

Your Constraint to Growth

constraint

Your constraint to growth may be some aspect of marketing, sales, or something else entirely. If for instance you own a restaurant with the most amazing marketing, but your food isn't very good, or your wait staff is not trained well, or the restaurant is dirty, you've got other problems. It's the same with any business - constraints show up … [Read more...]

Execute Marketing to Grow

marketing3

It's one thing to put together a killer marketing strategy and plan, and entirely a different thing to EXECUTE it. You know what I'm talking about! Execution requires lots of discussions on details about who is doing what, how are things going, and tracking progress - planning, doing, checking, acting - and responding along the way. It's … [Read more...]

Act Now to Grow Your Business

3d Button

Our enemies are distraction, procrastination and inaction. It takes energy to overcome the noise and confusion of every day business life to create and execute an effective growth plan. Act now! Act now on putting a plan together for 2014. Pull in your marketing, sales and operations teams to help. We can help, too! The main thing is to do … [Read more...]

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