Marketing Solutions To Grow™
This week it's been refreshing to work with some international clients who are not burdened by a lot of the U.S. business' tendency of planning, planning, planning. Don't get me wrong - the team at Growth Nation believes in planning. And many U.S. business owners have built their companies for speed. And lots of international companies plan too much. … [Read more...]
You might ask what arguing has to do with marketing, sales and global growth. Everything! How do you better get people engaged in your offering, and to buy more? It's all about creating your most compelling case that creates a win-win. One of the my all-time favorite books on this topic is "How to Argue and Win Everytime" by Jerry Spence. It is … [Read more...]
Already this year we've run into some business owners who need funding but who haven't yet been willing to invest the time and money up front on their pitch. Pretty ironic, isn't it? Asking for an investor to lay their hard-earned money on the line to invest in a business when the business isn't willing to invest in themselves? You know the typical … [Read more...]
Arizona Technology Council "TechConnect", December 2011 Article by Doug Bruhnke, CEO of Growth Nation Years ago I stood on the statehouse lawn with the Governor, who proclaimed cooperation with business and joint initiatives to grow exports. The result was a concerted effort by government and industry to create an export ecosystem that ultimately … [Read more...]
In 2010 President Obama announced the National Export Initiative to double exports from the U.S. within 5 years. Exports mean dollars, and dollars mean jobs. It will be up to business owners to get the job done, and we are lucky to have many here in the Western U.S. who are blazing the trail to grow exports and encourage investment. Regional export … [Read more...]
Is it possible to grow your business and at the same time be sustainable? It might seem to be conflicting because the more you grow, the more resources you usem and therefore one could argue that you become less supportive of sustaining life on our planet. Honestly there was a time I believed that - a product of "Limits to Growth" and other important … [Read more...]
I've been resisting writing this blog post for years but an incident with a potential consulting company we were considering bringing into a customer prompted me to at last get this one out. Sometimes people are just not professional. That's reason #3 we started Growth Nation - we think business owners have a right to work with professional consultants … [Read more...]
Last week I presented at an event on how to use marketing to best leverage a management commitment to sustainability. The event - Making Green by Going Green - brought together a variety of business experts around the principle of business growth while being sustainable. Thanks to The Green Chamber and SCORE for putting on the event - and for all … [Read more...]
Today's marketplace is a cacophony of change. I've noticed that prospects, clients and people in general are questioning things more than ever. That's almost always a good thing! It leads to discovery and reinvention - and is the heart of innovation. I've also noted that there is a wave of people who are not keeping up with the changes. The world … [Read more...]
In choosing business resources and tools to help grow your business, how should you sort through the myriad of options? There are dozens of things you could be doing, but which ones will work the best? And once you choose, how can you be assured that you'll implement successfully? Lots to think about here! Let's start with how to choose resources … [Read more...]