Marketing Solutions To Grow™
Arizona Technology Council "TechConnect", December 2011 Article by Doug Bruhnke, CEO of Growth Nation Years ago I stood on the statehouse lawn with the Governor, who proclaimed cooperation with business and joint initiatives to grow exports. The result was a concerted effort by government and industry to create an export ecosystem that ultimately … [Read more...]
In 2010 President Obama announced the National Export Initiative to double exports from the U.S. within 5 years. Exports mean dollars, and dollars mean jobs. It will be up to business owners to get the job done, and we are lucky to have many here in the Western U.S. who are blazing the trail to grow exports and encourage investment. Regional export … [Read more...]
Is it possible to grow your business and at the same time be sustainable? It might seem to be conflicting because the more you grow, the more resources you usem and therefore one could argue that you become less supportive of sustaining life on our planet. Honestly there was a time I believed that - a product of "Limits to Growth" and other important … [Read more...]
I've been resisting writing this blog post for years but an incident with a potential consulting company we were considering bringing into a customer prompted me to at last get this one out. Sometimes people are just not professional. That's reason #3 we started Growth Nation - we think business owners have a right to work with professional consultants … [Read more...]
Last week I presented at an event on how to use marketing to best leverage a management commitment to sustainability. The event - Making Green by Going Green - brought together a variety of business experts around the principle of business growth while being sustainable. Thanks to The Green Chamber and SCORE for putting on the event - and for all … [Read more...]
Today's marketplace is a cacophony of change. I've noticed that prospects, clients and people in general are questioning things more than ever. That's almost always a good thing! It leads to discovery and reinvention - and is the heart of innovation. I've also noted that there is a wave of people who are not keeping up with the changes. The world … [Read more...]
In choosing business resources and tools to help grow your business, how should you sort through the myriad of options? There are dozens of things you could be doing, but which ones will work the best? And once you choose, how can you be assured that you'll implement successfully? Lots to think about here! Let's start with how to choose resources … [Read more...]
Keeping calm is one of those qualities that the best serial entrepreneurs that we work with are able to do. They don't panic when the going gets tough, and they don't get over-confident when things are going well. Despite that many of them can have a tendency to get too involved in the day-to-day operations of their firm. As someone who constantly … [Read more...]
A common tendency of businesses without enough capital resources is to concentrate precious time and money on direct sales before their marketing air cover is ready to support it. The short cut seems like a good idea at the time. It's almost always NOT. It's much better to get the marketing right first before jumping into sales, or at least do … [Read more...]
It seems likes every day when I open the paper or watch TV there's something else that doesn't reflect what I know about living in Arizona. It reminds me of the times I'd travel to Korea in the 1980's and loved every trip, but all the outside world seemed to see was rioting students in one small area of Seoul. That wasn't fair, and I don't think … [Read more...]