Marketing Solutions To Grow™
Keeping calm is one of those qualities that the best serial entrepreneurs that we work with are able to do. They don't panic when the going gets tough, and they don't get over-confident when things are going well. Despite that many of them can have a tendency to get too involved in the day-to-day operations of their firm. As someone who constantly … [Read more...]
A common tendency of businesses without enough capital resources is to concentrate precious time and money on direct sales before their marketing air cover is ready to support it. The short cut seems like a good idea at the time. It's almost always NOT. It's much better to get the marketing right first before jumping into sales, or at least do … [Read more...]
It seems likes every day when I open the paper or watch TV there's something else that doesn't reflect what I know about living in Arizona. It reminds me of the times I'd travel to Korea in the 1980's and loved every trip, but all the outside world seemed to see was rioting students in one small area of Seoul. That wasn't fair, and I don't think … [Read more...]
The Invest Southwest Capital Conference, title sponsor The Miller Group, will be this week on Thursday, December 9th at the Four Seasons Resort in Scottsdale. There is a welcome reception on the evening of the 8th, and a golf event on the 10th. This is an important 2010 event for the business community in Arizona, New Mexico, Nevada, Utah, East Texas, … [Read more...]
On Friday we were honored to participate in a special event at SkySong hosted by the World Affairs Council of Arizona and ASU SkySong as part of a program by the US State Department to bring business leaders from around the world to the United States. What a joy it was to interact with this group of young business people who asked plenty of questions, … [Read more...]
"The New York Yankees are a professional baseball team based in the borough of the Bronx, in New York City, New York...", starts Wikipedia in describing the Yankees. How's that for an understatement? Love 'em or hate 'em, they are arguably the greatest franchise in American sports. With the passing of George Steinbrenner we can take a look back … [Read more...]
According to the US Commercial Service, most companies that export only do business in one country. Expansion beyond that country represents a significant growth opportunity for companies looking for additional revenue and earnings. Recently I was honored to speak with Dr. Angel Cabrera, president of Thunderbird, The Garvin School of International … [Read more...]
A flawed product development process can create some pretty big new product disasters, and one of those disasters was a product called Arylon by DuPont. It came to market under that name as something completely different, but unfortunately for the original product development team, there was a much grander vision that was never realized. The product … [Read more...]
In your marketing you can use some basic facts about people. We all want to achieve and live a good life; we all want to do what’s best for our families; we want wellness, security, and a little pleasure mixed in. At the deepest human level, we’re essentially the same. It’s the other ‘stuff’ that always seems to get in the way. Key … [Read more...]