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For Marketing, Take Action

A red button with the words "Take action" on it

It's good to plan marketing. Get ducks in a row by having a solid positioning and growth plan. We typically do that in 30 or 60 days. Time is required. But don't overdo it. Take action. There is no substitute. And that also means that once you've got the ball rolling, follow-up quickly. Move things forward without delay. Get it done. Keep … [Read more...]

Reminder: Start with Why

startwithwhy

It's a useful reminder as we start the year to "Start with Why" in your marketing. Simon Sinek's popular book and TED talk focus on the "golden circle" that for the best companies and leaders starts with 'why' - why do we do things, why are we here, and why are we in business? Hint: it's not to make money. Fundamentally Simon's point is that … [Read more...]

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