Marketing Solutions To Grow™
Previously I posted a blog on Impactful Products www.impactfulproducts.com that articulated a product failure: the Pontiac Aztek. Pontiac made multiple mistakes and ultimately the automaker was a victim of recent major cuts at General Motors. They ignored customer needs at your peril, which led to their demise. That post (part II) is at http://impactfulproducts.com/when-product-management-fails-bad-things-happen-part-2/. … [Read more...]
A flawed product development process can create some pretty big new product disasters, and one of those disasters was a product called Arylon by DuPont. It came to market under that name as something completely different, but unfortunately for the original product development team, there was a much grander vision that was never realized. The product … [Read more...]
We just presented "Bringing New Products or Services to Market" to a group of entrepreneurs at Arizona Angels here in Scottsdale. We discussed the top 17 launch mistakes, gave a summary of how to brand, plan and implement products/services, and provided the top 10 to-do's. Define your #1 target, and embrace them. Have few or no delusions - see … [Read more...]