Marketing Solutions To Grow™
Previously I posted a blog on Impactful Products www.impactfulproducts.com that articulated a product failure: the Pontiac Aztek. Pontiac made multiple mistakes and ultimately the automaker was a victim of recent major cuts at General Motors. They ignored customer needs at your peril, which led to their demise. That post (part II) is at http://impactfulproducts.com/when-product-management-fails-bad-things-happen-part-2/. … [Read more...]
A flawed product development process can create some pretty big new product disasters, and one of those disasters was a product called Arylon by DuPont. It came to market under that name as something completely different, but unfortunately for the original product development team, there was a much grander vision that was never realized. The product … [Read more...]
A great product development process can create successful new products with positive impact on the market. Unfortunately when the product development process breaks down, the opposite is true. A product development process that is not elegant or comprehensive can create some big new product disasters. One of those disasters is documented in the new … [Read more...]