Marketing Solutions To Grow™
A flawed product development process can create some pretty big new product disasters, and one of those disasters was a product called Arylon by DuPont. It came to market under that name as something completely different, but unfortunately for the original product development team, there was a much grander vision that was never realized. The product … [Read more...]
Growth Nation was started from the perceived need that emerging companies needed access to better marketing resources at an affordable price. We felt many marketing companies just didn't get it. They could do bits and pieces of marketing, but they couldn't grasp what it holistically takes to grow clients, and they weren't trusted business advisors. … [Read more...]
We just presented "Bringing New Products or Services to Market" to a group of entrepreneurs at Arizona Angels here in Scottsdale. We discussed the top 17 launch mistakes, gave a summary of how to brand, plan and implement products/services, and provided the top 10 to-do's. Define your #1 target, and embrace them. Have few or no delusions - see … [Read more...]