Visit Us On FacebookVisit Us On LinkedinVisit Us On TwitterVisit Us On Google PlusCheck Our Feed

Election Marketing Lesson #5: Analyze & Change

embrace-change

When an election or marketing campaign is over, it's time for reflection. What happened? What results did we get versus the metrics that we expected? Why? What worked well? What didn't work well? What surprises did we see? What new opportunities were identified? Take the time to ask plenty or questions, analyze the data and let the results sink … [Read more...]

Election Marketing Lesson #1: Know Your Filters

covering eyes

Before reading this post, please read our disclaimer about this being a no politics zone. Now almost a week after the 2012 U.S. elections, hopefully most if not all of you are ready to think a little dispassionately about the results and discuss lessons for business. We view elections as learning events. One of the most important reminders of … [Read more...]

Visit Us On FacebookVisit Us On LinkedinVisit Us On TwitterVisit Us On Google PlusCheck Our Feed