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Direct Sales Requires Good Marketing Air Cover

Frustrated Customer Service Agent

A common tendency of businesses without enough capital resources is to concentrate precious time and money on direct sales before their marketing air cover is ready to support it.  The short cut seems like a good idea at the time. It's almost always NOT. It's much better to get the marketing right first before jumping into sales, or at least do … [Read more...]

More Product Failures: Pontiac Aztek

More Product Failures: Pontiac Aztek

Previously I posted a blog on Impactful Products www.impactfulproducts.com that articulated a product failure: the Pontiac Aztek.  Pontiac made multiple mistakes and ultimately the automaker was a victim of recent major cuts at General Motors. They ignored customer needs at your peril, which led to their demise. That  post (part II) is at … [Read more...]

Marketing Solutions to Grow

Growth Nation

Growth Nation was started from the perceived need that emerging companies needed access to better marketing resources at an affordable price. We felt many marketing companies just didn't get it.  They could do bits and pieces of marketing, but they couldn't grasp what it holistically takes to grow clients, and they weren't trusted business … [Read more...]

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