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Reminder: Start with Why

startwithwhy

It's a useful reminder as we start the year to "Start with Why" in your marketing. Simon Sinek's popular book and TED talk focus on the "golden circle" that for the best companies and leaders starts with 'why' - why do we do things, why are we here, and why are we in business? Hint: it's not to make money. Fundamentally Simon's point is that … [Read more...]

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