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Tips on Globalizing to Grow

people_Interns_swedishOne of the easiest ways to increase the global capabilities of your organization is to bring on foreign-based interns. It’s a lot easier than you may think!

As a sponsor of Global Chamber, we’re a strong supporter of there programs to help companies globalize and grow. One of their programs that helps companies in 120 countries to grow globally is their partnership with AIESEC, which helps administer the program that essentially gets you an intern from anywhere in the world, to your business anywhere in the world.

Then what you get is a talented person who brings an international perspective to your company.

One marketing example is a company that worked with AIESEC to get three interns from three regions of Costa Rica. The company was looking to expand sales there and thought that obtaining interns from those three regions would provide them built-in marketing research to properly tailor their product and approach. It worked, and it was a win-win. The company successfully launched in Costa Rica and the students gained invaluable cross-border experience.

For more information, please read through this recent article on the Global Chamber blog that includes a link to additional articles on globalizing to grow. Now is the time to take your business global.

About Doug Bruhnke

Growth Nation is a global full-service marketing and business growth firm that creates more leads, stronger brands and higher revenue for clients in technology, manufacturing, healthcare and professional services. Our growth process has created over $1 billion of new revenue.

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